SAP has appointed Marwan Zeineddine as the new Managing Director for its UAE operations. With more than 24 years of technology and digital experience and having held senior roles across SAP since 2012, Zeineddine will be focused on supporting the digital transformation and AI capabilities of companies in the Emirates. “TheRead More…

SAP has appointed Emmanuel (Manos) Raptopoulos as the President for SAP’s newly created EMEA region. The new territory comprises Benelux, France, Greece, Ireland, Italy, Netherlands, Nordics, Portugal, Spain, Turkey, United Kingdom, and the whole of the Middle East and Africa. In this capacity, Raptopoulos will be responsible for overseeing 14,000Read More…

As the UAE prepares to host the Abu Dhabi Grand Prix, SAP SE has announced a multiyear partnership with the Mercedes-AMG PETRONAS F1 Team starting in 2024. As an Official Team Partner, SAP is teaming up with the Mercedes-AMG PETRONAS F1 Team to accelerate operational efficiency and unlock new data insights to deliverRead More…

At the SAP TechEd event in 2023, SAP SE announced a comprehensive series of generative AI capabilities and advancements aimed at empowering developers of all skill levels to supercharge their businesses in the age of AI. “Today’s dynamic technology and business landscape means every developer needs to be an AI developer,” saidRead More…

SAP and the Saudi Cloud Computing Company (SCCC), a subsidiary of stc Group, have recently formed a significant partnership focused on strengthening collaboration in the realm of digital transformation in Saudi Arabia. As part of this partnership, SAP solutions will be hosted locally in SCCC data centres, providing enhanced dataRead More…

Global technology company SAP SE and Global Scouting co-hosted an event to empower young people through education during the recent 78th session of the United Nations General Assembly (UNGA78) in New York. Guest speakers who highlighted the vital role education can play in ensuring a sustainable future included senior dignitaries and executivesRead More…

SAP SE has announced that the BMW iFACTORY in Oxford, United Kingdom, has successfully gone live with SAP S/4HANA, using SAP’s cloud-driven solution architecture for automotive industries. The MINI Plant in Oxford is the first of BMW Group’s connected factories moving to the digitised cloud architecture over the next fewRead More…

SAP and BT Group have announced a visionary new partnership to show how carbon accounting could be standardised by piloting the recently launched SAP Sustainability Data Exchange (SDX). SAP SDX enables BT Group to collect, trace and share carbon data across its own supplier base, providing unparalleled visibility into theRead More…