The Saudi Investment Recycling Company SIRC, wholly owned by the Public Investment Fund (PIF), has announced the successful deployment of solutions from global technology company SAP that will modernize business processes including procurement infrastructure and employee management. The two parties are also deepening their existing relationship, signing a memorandum ofRead More…

SAP and NVIDIA have announced a partnership expansion focused on accelerating enterprise customers’ ability to harness the transformative power of data and generative AI across SAP’s portfolio of cloud solutions and applications. The companies are collaborating to build and deliver SAP Business AI, including scalable, business-specific generative AI capabilities inside the Joule copilotRead More…

SAP has announced transformative data innovations that will help customers harness the full power of their data to drive deeper insights, faster growth and more efficiency in the era of AI. New capabilities in the SAP Datasphere solution, including new generative-AI features, transform enterprise planning through simplified data landscapes andRead More…

SAP has announced the successful deployment of RISE with SAP at Qatar Chemical Company Limited (Q-Chem). This significant milestone marks the culmination of Q-Chem’s digital transformation journey, which is part of a comprehensive group-wide digital transformation strategy aimed at supporting its ongoing sustainability efforts. Key advantages of this technological milestoneRead More…

Al Masaood Group, one of Abu Dhabi’s largest integrated industrial, commercial, and service organisations with over five decades of growth across 18 market segments, is transforming into an intelligent enterprise through the deployment of cloud-based solutions from global technology company SAP SE. With a specific focus on the automotive, industrial, and propertyRead More…

SAP has appointed Marwan Zeineddine as the new Managing Director for its UAE operations. With more than 24 years of technology and digital experience and having held senior roles across SAP since 2012, Zeineddine will be focused on supporting the digital transformation and AI capabilities of companies in the Emirates. “TheRead More…

SAP has appointed Emmanuel (Manos) Raptopoulos as the President for SAP’s newly created EMEA region. The new territory comprises Benelux, France, Greece, Ireland, Italy, Netherlands, Nordics, Portugal, Spain, Turkey, United Kingdom, and the whole of the Middle East and Africa. In this capacity, Raptopoulos will be responsible for overseeing 14,000Read More…

As the UAE prepares to host the Abu Dhabi Grand Prix, SAP SE has announced a multiyear partnership with the Mercedes-AMG PETRONAS F1 Team starting in 2024. As an Official Team Partner, SAP is teaming up with the Mercedes-AMG PETRONAS F1 Team to accelerate operational efficiency and unlock new data insights to deliverRead More…