Toshiba Africa recently appointed Sahara Computers as the official distributor for its retail range of laptops and peripherals in South Africa. With this new development, Toshiba expects to tap into the growing market for consumer technology products with the rise of middle class in the country. Sahara's expertise and success in furniture retail, as well as its national reach to independent retailers, will make the company's products and services more widely available to end-users, where there has been a growing demand for the Toshiba brand.