Toshiba ropes in Sahara for South Africa

Toshiba Africa recently appointed Sahara Computers as the official distributor for its retail range of laptops and peripherals in South Africa. With this new development, Toshiba expects to tap into the growing market for consumer technology products with the rise of middle class in the country.

Sahara’s expertise and success in furniture retail, as well as its national reach to independent retailers, will make the company’s products and services more widely available to end-users, where there has been a growing demand for the Toshiba brand.

Jan Minnie, retail business manager for Toshiba Africa, said “One of Sahara’s key differentiators is its distributorship agreement with furniture retailers, which offers a wide range of finance options for customers, along with a wide range of sought-after home-related products and services.”

As South Africans become more and more technology savvy, Toshiba is seeing a surge in demand for robust notebooks that are supported by excellent service and comprehensive guarantees. Toshiba is now able to service this demand through the furniture retailers, which now offers its customers a comprehensive home technology solution as well.

“We are thrilled to be collaborating with Toshiba, because it is one of the most respected technology hardware brands in the world. The network of retailers that Toshiba will be able to reach through this distributorship agreement will see their reach expand significantly, as the outlets we service are found across the country, from metropolitan and urban areas to smaller towns and villages.” said Stephan Nel, Executive Director, Sahara.