Global technology company Software AG has extended ‘Premier Partner’ status to Saudi Business Machines Ltd. (SBM), the general marketing and Services Representative of IBM World Trade Corporation in Saudi Arabia – the Kingdom’s leading provider of cutting-edge and end-to-end enterprise information technology and telecommunications solution. This agreement will advance theRead More…

Program supports Zebra channel partners deploying RFID and real-time location systems solutions Zebra Technologies has announced the new PartnerConnect Location and Tracking Specialisation for partners focused on selling RFID and real-time location systems (RTLS). Developed as a strategic component of Zebra’s award-winning PartnerConnect program, the new Location and Tracking SpecialisationRead More…

With a longstanding partnership, the two companies aim to drive mega transformation initiatives in the Middle East Injazat, a G 42 company, and the UAE’s home grown technology champion, and Software AG recently extended its strategic partnership to boost digital transformation efforts in the Middle East. Under Software AG’s globalRead More…

Many firms find channel partners to be extremely advantageous, since they can increase sales, generate new revenue streams, and provide access to a variety of shared resources. Vlad Postelnicu, Director Alliances & Strategic Partnerships, Software AG, elaborates on their relationship with their partner and the role played by them inRead More…