Standing Out in a Crowded Channel
2026-07-15
Prakash Krishnamurthy, Founder & CEO of Impetus Consultancy & Advisory, explains that UAE channel partners must differentiate through proximity, capability, loyalty, smarter sales motions, CRM-driven insight, and strategic GTM disciplineRead More…
Sovereign SaaS Opens New Growth Path for Channel Partners
2026-07-01
Zaidoun Arbad, VP, Ecosystem and Select Territory Sales, MEA at IBM, highlights sovereign SaaS opportunities for channel partners as shrinking margins and hyperscaler marketplaces push them to become “Sovereignty Architects” enabling compliant, secure enterprise SaaS ecosystems.Read More…
Rubrik Equips Middle East Channel Partners for the AI Security Era
2026-06-08
Rob Standing, Regional Vice President for the Middle East, Turkey and Africa at Rubrik, outlines how the company is equipping its channel partners with the skills, tools, and AI‑native capabilities needed to secure modern data estates, govern autonomous agents, and deliver cyber-resilient outcomes across the region.Read More…
ESET Accelerates Partner-Led Security Transformation in the Middle East
2026-06-02
Ali AlJuneidi, Regional Sales and Business Development Manager at ESET Middle East, says the company is strengthening its channel ecosystem through deeper enablement, service-driven models, and sector-focused collaboration to empower partners to deliver MDR, XDR, and cloud-based security across high-growth markets.Read More…
CrowdStrike Launches Jet, a Mobile App Designed to Transform Partner Engagement
2026-05-08
CrowdStrike announced the launch of Jet, its mobile app for partners, which transforms how partners engage, sell, and grow with CrowdStrike. Now available on the Apple App Store and Google Play, Jet brings deal origination, closure, rewards, and enablement into a single, real-time experience – empowering partners to capture opportunities inRead More…
Bitdefender Deepens Channel Strength to Drive Regional Growth
2026-03-26
Sumit Kumar, Channel & Distribution Manager for the Middle East at Bitdefender, explains that the company is expanding its regional teams, enhancing partner capabilities, and delivering advanced security solutions to strengthen cyber-resilience across the MEA region.Read More…
Westcon-Comstor Identifies Key Gaps in UAE Channel Readiness for AI-Driven Networking
2025-11-19
More than three quarters (80%) of UAE channel partners say they cannot yet design and deliver AI-ready networking solutions despite strong customer demand, according to new research from global technology distributor Westcon-Comstor.Read More…
Forcepoint Empowers Partners with Profitability and Enablement at the Core
2025-10-28
Tim Puccio, Global Channel Chief, Forcepoint, emphasized the critical role of partnerships in driving cybersecurity growth and customer success. Drawing on his three decades in tech sales and alliances,Read More…
Seagate Unveils IMETA Region to Drive AI-Ready Storage Innovation
2025-10-28
Sameer Bhatia, Senior Regional Director – India, Middle East, Turkey & Africa, and Mohit Pandey, Head of Sales, Middle East, Turkey & Africa at Seagate Technology, discussed the company’s newly formed IMETA region—integrating India, the Middle East, Turkey, and Africa under one unified structure.Read More…
Commvault Reinforces Regional Commitment, Expands Partner Ecosystem Across the Gulf
2025-10-28
Yahya Kassab, Senior Director and General Manager, KSA Gulf & Pakistan at Commvault, brings over two decades of experience in the regional IT landscape and describes GITEX as a vital platform for showcasing innovation, connecting with decision-makers, and reaffirming Commvault’s strong commitment to the market.Read More…
