As cloud computing gathers pace across the region, vendors play an important role in delivering focused partner programs to support the channel to develop a response and evolve their business models in respect to ‘cloud’ – especially cloud services. Vendor channel programmes have to incorporate specializations and education programs designed to help partners gain maximum revenues, and deliver services and consultancy to capitalise on increased demand from customers. Professional services and consultancy are certainly the growth area; and are driving a culture change within the channel. But this does demand different strengths and a commitment to training and education. Vendor sponsored education will play a key role here. Read More…

Brocade introduced several new channel initiatives designed specifically to enhance partner profitability and enablement. The new initiatives encompass a wide range of updates to the Brocade Alliance Partner Network (APN) program, including elements tailored to attract new partners who are looking for a compelling vendor alternative, as well as new aspects to better reward existing APN partners. With an emphasis on partner profitability through growing skill sets and expertise, Brocade continues to expand its VIP with these core tenets in mind. Read More…

Brocade is organising an seminar titled ‘Fabric 101: Essentials of Ethernet Fabric’. The event will take place in Dubai on the 22nd of November 2011, at the Address Hotel in Dubai Marina from 9:30 a.m. to 12:00 p.m.
The seminar will focus on the deployment of an Ethernet fabric-based infrastructure in their company’s data centre. Seminar will cover various topics like the market and technology factors driving the fabric evolution in the data centre, the inner workings and key components of an Ethernet fabric, the integration of Ethernet fabrics into the traditional Ethernet network. It will also highlight the Standards, terminology, and technologies including TRILL, convergence and Spanning tree.
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Adoption of Unified Communications technology is reaching critical mass, corroborated by a report from In-Stat earlier this year that predicted small office spending on IP telephony would grow by 83 per cent in 2011. The trend is moving away from premises-based Unified Communications towards technology hosted in the Cloud, as consumers become aware of the benefits and the technology becomes more accessible, affordable and scalable. According to research conducted by Frost & Sullivan last year, the Unified Communications (UC) market in the Middle East is expected to reach US$235 million by 2014. Read More…

Brocade, the leader in fabric-based data center architectures, recently announced that its OEM partners, including EMC, Hitachi Data Systems, HP and IBM, have agreed to support their new next-generation Fibre Channel technologies which will help the enterprise customers migrate smoothly to private cloud architectures. Brocade today announced world’s first fabric-based, end-to-end networking solutions based on industry-leading 16 gigabits per second (Gbps) Fibre Channel technologies.
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