Channel strategy networks are becoming increasingly important for any business to reach its desired market, target audience and better serve its customer base. Carefully chosen networks and value added resellers are essential to the success of forming a connection with each customer to ensure that services and products are conveniently and easily accessible. Xerox Emirates entered into the indirect channel marketing model and by having made this its core focus in 2010, continues to reach out to resellers with specialized expertise in document management technology, advanced solutions, software and services for SMB customers.

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