Growth signs for a digital future
2017-07-25
Digital signage is evolving, remaining no longer a mere option but becoming more of a necessity as technology advances and the industry unveils innovative offerings.Read More…
Partner training: A value proposition
2017-07-17
Different channels have designated purposes in the value chain, and every member of the channel is required to skilfully complete their task for smooth channel operations. This calls for each of the channel members to be provided with relevant sales and product training.Read More…
The global ransomware scare, Petya
2017-06-29
Ransomware initially targeted individuals through phishing or other infection techniques that required user interaction. While profitable to the cybercriminals, such campaigns took time to reach a big scale. The WannaCry attack that happened in May, took ransomware to the next level by introducing worm-based compromise of machines. This Tuesday’s attacks,Read More…
How to Build Your Online Marketing Strategy
2017-06-14
Marketing techniques have evolved over the years and now is the age of online marketing or what you call digital marketing.Read More…
Adding value at every stage
2017-06-07
In a market that is rapidly changing and where margins are diminishing, it is only with value-add that stakeholders in the distribution chain can expect better profits. The success of a value-added distributor depends mainly on channel empowerment through knowledge sharing and skill building. This means that a VAD mustRead More…
The Best of Computex 2017
2017-06-03
Reporting from Taipei, Taiwan: One of the world’s largest IT extravaganza comes to an end today.Read More…
What to Expect at Computex 2017?
2017-05-28
We’re almost there – two days and the planet’s biggest hardcore tech extravaganza will throw its doors wide open. Held in Taipei every year, Computex is THE tech trade show to visit if you are a nerd, geek, tech enthusiast, and the likes.Read More…
A preview to GISEC 2017
2017-05-20
GISEC is one of the premier security-focused events in the region and this year’s event could not have been timed better, considering the recent mayhem created by WannaCry. Starting 21 May, the 3 day event is the only security event in the region that brings together the highest number ofRead More…
Mobilizing the channel
2017-05-02
Organizations are increasingly leveraging mobility to transform their businesses. With continued mobile penetration in the Middle East region, smartphones are changing how organizations interact with customers, employees and partners.Read More…
How to Hire Talent Effectively
2017-05-02
Hiring the right talent is an essential factor for the growth of any company. Without hiring and developing talent, no organisation has ever tasted success.Read More…
How E-commerce is Turning Stores into a Marketing Channel
2017-04-12
Previously, a lot of shopping happened in physical stores and people loved taking their time to roam streets to find the right things they wanted. The official websites of these stores contained nothing more than a few pictures and write-ups. But, things have changed in the recent past. Today, ecommerceRead More…
The snowballing effect
2017-04-05
The Middle East economy has been on the downward curve due to spending cuts, tightening liquidity, investor uncertainty, etc. and the IT sector has borne consequences like any other industry. This gave rise to defectors and the general idea has been that many IT businesses left the country with unpaidRead More…
