Spectrami, a leading value added distributor in the MENA region, has successfully concluded the inaugural edition of its partner event called Confluence. The event, which was held at Rotana Resort and Spa Hotel, Fujairah, UAE on 26th and 27th February 2014, saw over 40 partners from around the region gather under one roof.
In addition to over 40 channel partners attending the event, Confluence 2014 also saw over 130 one-on-one meetings being conducted in a two-day time frame. The event also saw participation from 7 vendors, and over 16 sales and technical presentations done in two parallel tracks.
All attendees of the event had access to Spectrami’s special presentations, meetings and breakout sessions. “Spectrami believes Confluence 2014 will help channel partners ‘Inspire Minds,’ by creating the ideal environment for strengthening relationships, building collaborative sales strategies and aligning efforts,” explained Anand Choudha, the Managing Director at Spectrami.
Choudha further said, Confluence 2014 was used by Spectrami and its channel partners to share success stories and customer wins which can be replicated across all the territories the company is present in. “Our presales team also ran technical sessions for our channel partners. In addition, we also provided an opportunity to interact with our vendors on a single platform and learn more about their technologies and market potential.”
M. Suleman, the Managing Director of Enterprise Objectives from Kingdom of Saudi Arabia, said, “The event was indeed a good initiative by Spectrami to gather all of its channel partners from across the region and the vendors under one roof to facilitate face to face meetings. These meetings have helped us understand the products and offerings better, thus allowing us to plan our market strategies better.”
According to Choudha, being the first ever edition of the event, co-ordination was a major challenge. “We had many attendees flying into Dubai from all over the region. So getting them to the event’s venue on time, thus ensuring all sessions started off without any major delays was a concern. However, I am glad that all the event started off on time. We have had a tremendous response from all our channel partners and we plan to convert this event into an annual affair,” added Choudha.
Choudha said that though the event was to close at around 5 pm on 27th February 2014, he said the meetings went on until 8 pm due to a huge demand for one-on-one meetings between channel partners and vendors Spectrami represents in this region. Choudha also added that for 2014, the company will start off its operation sin South Africa.
In 2013, the company doubled its sales team, and hence in April 2014, the company will shift its operations into a new 5000 square feet facility. Spectrami also plans to upgrade its Customer Experience Center, which will showcase solutions and products from each of its 7 vendor partners. By doing so, Spectrami expects to grow by 50% this year.
