Brocade introduced several new channel initiatives designed specifically to enhance partner profitability and enablement. The new initiatives encompass a wide range of updates to the Brocade Alliance Partner Network (APN) program, including elements tailored to attract new partners who are looking for a compelling vendor alternative, as well as new aspects to better reward existing APN partners.
With an emphasis on partner profitability through growing skill sets and expertise, Brocade continues to expand its VIP with these core tenets in mind. APN Elite resellers can now leverage the benefits of a revised cumulative discount structure that offers payout at a lower threshold, enabling them to realize greater levels of profitability.
To attract and invigorate new partners, Brocade is committed to providing new APN partners with enablement funding to help streamline and accelerate their engagement with Brocade. These funds can be used for a multitude of activities, including demand generation and marketing activities, technical and sales training and the development of lab environments.
“The cloud era has forced the channel to undergo a major transformation, which is both a source of opportunity and consternation for resellers and distributors. As part of Brocade’s long-term commitment and overall company strategy of leveraging the strength of the channel, these new initiatives further enable partners to grow their skill sets, differentiate themselves and adapt with agility to changing market dynamics.” said Barbara Spicek, vice president of Global Channels at Brocade.
Brocade has updated its lead and demand generation management processes to provide partners with wider access to qualified leads that increase sales success and shorten the sales cycle. The delivery of qualified leads will enable partners to focus their resources on the sales process, thereby reducing time spent on the customer discovery phase.
