Canon Central and North Africa (CCNA) recently hosted its annual Partner Conference in Mauritius. The conference brought together over 100 partners from 44 countries from the continent and also the company highlighted its key achievements during the year and to outline the strategic growth priorities and opportunities in 2019.
In a statement, the company revealed that it has recorded over 20 percent growth year-on-year basis for the past three years. Speaking on the occasion, Roman Troedthandl, Managing Director of CCNA, said “The Annual Partner Conference is a flagship event for Canon and it is an opportunity for us to reflect on the positive growth we have achieved this year and look forward to the opportunities ahead of us. As we celebrate our achievements, we are also extremely focused on not losing this incredible momentum that we have sustained for the past few years and continue to discuss business growth opportunities and strengthen our valuable partnerships.”
During the event, Troedthandl explained that Canon will continue with its strategy of expanding its network of partners across new and existing markets in Africa, which further underlines Canon’s focus on being closer to its customer and strengthening its regional presence. By focusing on being closer to its customers, Canon also aims to improve its channel reach, enhance channel visibility and monitor channel sell on reporting in 2019 and beyond.
“Africa is a region that is of strategic importance to us, and with the support of our partners, we have been able to make strong inroads in expanding our presence across the various and diverse markets. Over the past year we have continued to invest in the various markets to build representative offices, hire local teams, engage closely with new and existing partners to communicate and deliver the right products and solutions,” added Troedthandl.
The company also welcomed its channel partners from new countries such as Mauritania, Niger and the Democratic Republic of Congo that it added during the year .
Troedthandl also delved into the strategic approach that Canon will peruse focusing on REACH, ENGAGE and GROW. This strategy for 2019 aims to capitalise on Canon’s partnership with its distributors, many of whom are well reputed names across African markets, by expanding its channel reach, penetrating into Tier 2 cities, and improving Canon’s brand equity by investing in both channel visibility as well as brand awareness campaigns across key markets.
During the event, Canon awarded its partners for excelling in their performance across a various business and consumer sectors and the winners for the 2018 CCNA Partner Conference are:
- DSLR Best Performance Award: SILICON 21
- Pro Video Best Performance Award: JAMAICA TRADING – NIGERIA
- Laser MHC Best Performance Award: SABI SYSTEMS
- B2C Special Recognition Award: DISWAY
- Office and Consumables Best Performance Award: AITEK
- Office Color Best Performance Award: SABI SYSTEMS
- LFP Best Performance Award: SILICON 21
- B2B Special Recognition Award: BUROTIC
- EMBU Special Recognition Award: JAMAICA TRADING – KENYA
- EMBU Special Recognition Award: SABI SYSTEM
- President’s Award: JAMAICA TRADING – NIGERIA
