LG Electronics has announced that its premium LG SIGNATURE range of products will hit the GCC market during Q1 of 2017.
LG SIGNATURE, which is LG’s collection of premium home solutions, is designed to stand out through its balanced design approach across its entire collection of items, offering a unified consumer experience.
By using striking design that is practical and visually appealing to communicate elite status, LG SIGNATURE opens the door to a new era in home appliance and home entertainment. With a stylish touch that allows the collection to blend seamlessly into any environment, this premium collection signals a shift in the role of technology in everyday life.
The LG SIGNATURE collection includes the award-winning premium LG SIGNATURE OLED TV, boasting the ultimate in elegant simplicity and the LG SIGNATURE refrigerator, which is both intuitive and evolutionary. The collection also includes the LG SIGNATURE air purifier, which allows the air cleaning process to be a visual experience with its innovative transparent panel, and the LG SIGNATURE TwinWash washing machine, offering ultimate washing performance, convenience, and prestigious design for the most discerning individuals and families.
“Truly forward-thinking and sophisticated design seeks to reshape the user experience into something more meaningful. By extending the latest design principles to everything from washing machines to user interfaces, manufacturers empower consumers while greatly increasing the appeal of individual products,” said Yong Geun Choi, President, LG Electronics Gulf.
“Consumers in the GCC are well-informed and passionate when it comes to spending on appliances or solutions for the home. When awareness is coupled with strong individual purchasing power, it becomes essential that a brand’s luxury offering is designed to perfection because the technology of today is more of a medium of self-expression rather than a means for utility,” added Choi.
