Huge growth prospects for African cellular markets – Research

In order to shed light on Africa’s growth prospects, the Arab Advisors Group has released a report titled: Growth Potential: A Focus on ten of Africa’s Growth Markets. In its findings, Ten African cellular markets are projected to add 81 million subscriptions by 2018.

The ten African markets scrutinized in this research report include the Democratic Republic of Congo, Ethiopia, Ghana, Ivory Coast, Madagascar, Mozambique, Senegal, Tanzania, Zambia, and Zimbabwe.

The Arab Advisors Group said in a release late last month that the cellular adoption in the aforementioned markets grew at an outstanding CAGR of 21% between 2009 and 2013. The Arab Advisors Group projects the upcoming growth in cellular adoption to continue to grow at a CAGR of 9% between 2014 and 2018.

The aggregate cellular penetration rate of the ten Sub-Saharan countries in focus stood at 64% by end of 2013. On a country level, the cellular penetration rates ranged from 36% up to 104%.

The Arab Advisors Group projects the combined cellular growth of subscriptions in the selected countries to reach 81 million during the forecast period ending 2018, translating into an aggregate penetration rate of 73% by end of the period.

Total cellular revenues of the ten countries exceeded US$ 10 billion in 2013. The Arab Advisors Group projects cellular revenues of the ten countries to grow at a CAGR of 5% during the forecast period.

“Our projections take into consideration various factors, including the current and projected economic and political landscape, historical cellular growth, cellular coverage, 3G investments, upcoming cellular licenses, and operators’ strategies,” the release noted.

The 130-page report, which has 105 detailed exhibits, provides a comprehensive overview of the growth and investment opportunities in sub-Saharan Africa, which includes investing in cellular licenses, cellular handset market, mergers and acquisitions, value added services, cost saving solutions, and network expansion.

“Regional operators are heavily investing in network infrastructure, such as 3G coverage and expansion of basic infrastructure to rural areas. This bodes well for growth in subscriber bases and usage patterns.” Hussam Barhoush, Arab Advisors Group’s Custom Research Manager mentioned in the report.

The Arab Advisors Group’s team of analysts in the region has already produced close to 3,950 reports on the Arab World’s communications, media and financial markets. The reports can be accessed from Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom) section.