Sage Middle East further enhance their reach in Saudi Arabia

Sage Middle East, the leading provider of business management software to small and medium sized organizations, has announced a partnership with GT Tech, a leading information technology company in Saudi Arabia.

Keith Fenner, Senior Vice President Sales – Sage ERP Africa and Head of Sage Middle East
Keith Fenner, Senior Vice President Sales – Sage ERP Africa and Head of Sage Middle East.

The alliance adds value to GT Tech through Sage’s revolutionary product, Sage ERP X3 – a fast and reliable enterprise resource planning solution that helps businesses manage their resources quickly and efficiently from anywhere in the world. The new version 7 of Sage ERP X3 will be launched at the Sage Middle East stand at GITEX 2014. GT Tech plans to target medium and large size businesses that want to grow faster by automating their processes and increasing efficiency all around with the Sage ERP X3 solution.

According to the latest survey conducted by IDG Connect, the spending on software in the Middle East is estimated to grow from $3.4bn in 2013 to a record of $4.3bn by 2016. The report also states that 77% of respondents in the region expect to deploy ERP solutions within the next nine months. With small and medium businesses being the backbone of the Middle East and North Africa (MENA) economy, Sage Middle East aims to capitalize on the growing demand for ERP software among these enterprises. The partnership with GT Tech will create inroads for the organization to boost its reach into the SME segment in KSA and the rest of the region.

His Royal Highness, Prince Khaled Bin Al Waleed Bin Talal Al Saud, Chairman of GT Tech said, “The innovative practices and cutting edge technology that Sage Middle East offers in its products brings a new wave of possibilities to the region. We are thrilled to tie up with an industry leader of their caliber and we hope that our partnership will create rewarding opportunities for businesses looking to flourish in the Middle East.”

“We are very excited to partner with GT Tech” said Keith Fenner, Senior Vice President Sales – Sage ERP Africa and Head of Sage Middle East “Combining our expertise with the company’s diverse reach will enable us to power more businesses towards rapid productivity. The partnership will offer a solid platform for both companies to expand quickly and capitalize on the flourishing technology market in the Middle East. Our software is fully customizable, easy to use and is also accessible on mobile devices, making it convenient for people to remotely manage their resources and grow their business faster.”

The partnership demonstrates the commitment of both companies to support people and businesses in the region and help them prosper by empowering them with the right tools and applications. With more and more companies touching base in the Middle East, the opportunity to capitalize on this ever-growing market is huge.