Ilyas Mohammed, COO at AmiViz, explains that the company will leverage Black Hat MEA to strengthen its Saudi channel ecosystem through deeper technical enablement, new vendor alliances, hands-on partner support, and advanced cybersecurity solutions aligned with Vision 2030 and the Kingdom’s rapidly increasing security investments.
How does AmiViz’s participation at Black Hat MEA support your broader channel strategy in Saudi Arabia, especially as cybersecurity spending continues to surge in the Kingdom?
AmiViz’s participation is strongly aligned with our focus on expanding cybersecurity channel growth in Saudi Arabia. As the Kingdom accelerates investments in digital transformation and security modernization, the event provides an opportunity to engage closely with partners, understand evolving requirements, and demonstrate the strength of our vendor ecosystem. It enables us to showcase solutions that support Vision 2030 and help enterprises elevate their cyber maturity. Most importantly, it reinforces our commitment to empowering the channel in the Kingdom with technology and expertise that address emerging threats, regulatory expectations, and the needs of high-growth sectors.
What opportunities does Black Hat MEA offer for strengthening relationships with your channel partners, resellers, and system integrators across Saudi Arabia?
Black Hat MEA is one of the most important opportunities for in-person engagement with the cybersecurity channel community in Saudi Arabia. It allows us to meet resellers, system integrators, and strategic partners under one roof, exchange insights, explore market gaps, and build new collaboration pathways. The event environment encourages deeper discussions on technical use cases, go-to-market strategies, and sector-specific challenges. It also helps partners experience our technologies firsthand, meet global vendor representatives, and discuss real customer requirements. Ultimately, the event strengthens trust, visibility, and long-term relationships across the channel ecosystem in the Kingdom.
Can you share how AmiViz is enabling its channel partners to address the evolving cybersecurity challenges faced by Saudi enterprises today?
AmiViz plays a key role in helping channel partners deliver modern security outcomes by equipping them with the right technology, technical support, and market intelligence. Our portfolio covers solutions that address Saudi enterprises’ top priorities: cloud security, identity protection, threat detection, OT and industrial security, automation, and compliance. We also provide pre-sales consultancy, proof-of-concept support, threat landscape insights, and ongoing training to help partners stay ahead of sophisticated attacks. By acting as an extension of their technical teams, we ensure partners can confidently deploy, manage, and optimize cybersecurity environments across the Kingdom.
Are there any new vendor partnerships, solutions, or channel-focused initiatives you are highlighting at Black Hat MEA this year?
This year, we are highlighting several new vendor alliances and solutions that strengthen our ability to support the Saudi cybersecurity landscape. These include offerings focused on cloud security, AI-powered threat detection, data protection, application security, and advanced identity management. Alongside new technologies, we are also showcasing programs designed to help partners engage more effectively—ranging from collaborative marketing support to enhanced onboarding and technical enablement. Black Hat MEA provides the ideal platform to introduce these new developments and ensure that partners understand how they can expand service capabilities, grow margins, and address new customer demands.
How is AmiViz differentiating itself as a value-added distributor in a market where partners expect deeper technical enablement, faster delivery, and stronger vendor engagement?
AmiViz differentiates itself by moving beyond traditional distribution models and delivering the depth and expertise expected of a true value-added distributor.We provide a technology-enabled engagement model that supports both vendors and partners with deeper technical expertise, faster service delivery, and stronger alignment across the channel ecosystem. Our approach ensures that partners receive the presales support, solution design assistance, and technical resources they need to deliver stronger outcomes for customers in a rapidly evolving cybersecurity market.
We provide hands-on solution design, pre-sales engineering, project support, and access to virtual demo labs to accelerate deployment cycles. Vendors benefit from deeper market insight, while partners get access to a comprehensive stack of services that expand their capabilities without expanding internal overhead. This value-added approach helps us build stronger, more scalable channel relationships in Saudi Arabia’s rapidly evolving cybersecurity market.
What kind of partner enablement programs—training, certifications, demos—are you showcasing at the event to empower your channel ecosystem?
At Black Hat MEA, we are showcasing a range of enablement initiatives designed to strengthen partner expertise and confidence. These include virtual demos, product briefings, and deep-dive technical insights delivered directly by cybersecurity specialists. Partners can explore real-world deployments, test solutions in simulated environments, and access updated learning resources tailored to market needs. We also provide joint marketing support, business planning assistance, competitive intelligence, and programs focused on fast-growing areas such as cloud security and identity protection. Our goal is to streamline partner readiness and enable stronger outcomes for customers in Saudi Arabia.
Given the increasing demand for local cybersecurity capabilities in Saudi Arabia, how is AmiViz planning to expand its channel footprint and presence in the Kingdom post–Black Hat MEA?
Following Black Hat MEA, AmiViz will continue expanding its channel reach by deepening partnerships, enhancing technical support coverage, and increasing investment in local enablement and solution adoption. We plan to onboard additional partners across key cities and industries, focusing on areas where cybersecurity demand is accelerating. We are also strengthening vendor collaboration, expanding our demo and proof-of-concept resources, and introducing more localized training programs to upskill the channel workforce. By scaling infrastructure, services, and partner support, we aim to contribute meaningfully to Saudi Arabia’s cybersecurity ecosystem and long-term digital resilience goals.
