Emir Amri, EMEA Partner Program Manager at Seagate, emphasizes that the Seagate Channel Partner Program is designed to empower growth by offering a diverse portfolio, in-depth training, co-branding opportunities, and deal support, enabling partners to scale, innovate, and stay competitive in an evolving storage landscape.
How would you define Seagate’s channel partner program, and what key elements make it unique and impactful for your partners?
Seagate’s channel partner program is designed for indirect customer models, offering a flexible, scalable approach that supports partners at every stage of their growth. With a large and varied portfolio of data solutions—including high-performance systems, HDDs, and enterprise storage products—our program provides partners with the resources, tools, and training they need to meet diverse customer needs. The program’s key differentiators include tiered support, specialized training, and the ability for partners to grow alongside Seagate as we adapt to evolving market demands. Additionally, the Authorized Partner badge enhances credibility, empowering partners to better engage with customers.
What are the core benefits Seagate offers through its channel partner program that directly contribute to partner business growth?
Seagate’s partner program helps drive business growth by providing access to our diverse range of storage solutions, from systems to HDDs, tailored to meet varying customer needs. Partners benefit from comprehensive technical training and certifications, co-branded marketing resources, and the opportunity to earn the Authorized Partner badge. These tools enable partners to differentiate themselves in the marketplace, while access to exclusive deal registration programs ensures dedicated support to close deals effectively. Through these offerings, Seagate enables partners to expand their customer base and increase their sales.
How does Seagate help channel partners differentiate themselves in competitive markets, especially with evolving storage demands?
Seagate empowers partners to stand out by providing them with innovative, high-quality storage solutions that span across various markets and industries. With a portfolio that includes products like Exos, SkyHawk AI, and enterprise-grade storage systems, partners can offer tailored solutions to meet the unique needs of customers. Our program includes extensive training and resources, allowing partners to position themselves as trusted advisors capable of addressing evolving storage demands. Additionally, Seagate’s marketing and co-branding opportunities help partners communicate their value proposition and differentiate in a competitive market.
What tools, resources, or training does Seagate provide to help partners stay current with emerging technologies and data trends?
Seagate offers a comprehensive range of tools and resources, including on-demand training and technical certifications, to help partners stay ahead of emerging technologies and data trends. Our training programs cover key product lines, from HDDs to advanced systems, ensuring partners are equipped to meet the ever-changing needs of their customers. The Seagate partner portal also provides easy access to product documentation, sales collateral, and other essential resources, while our partner support team is always available to assist with technical and business challenges.
How does the partner program support partners in transitioning to newer business models, such as as-a-service or hybrid cloud storage solutions?
While Seagate Lyve Cloud is not yet available in the Middle East, we are preparing to offer cloud-based solutions in the future. In the meantime, our partner program supports transitions to new business models by providing flexible, scalable storage products such as our Systems solutions and, very soon, our Mozaic technology. These products enable partners to build hybrid and as-a-service solutions that align with customer demands for cloud integration and data protection. Our training, resources, and go-to-market strategies are designed to help partners successfully navigate this shift and offer innovative storage solutions that align with evolving business models.
What marketing and co-branding opportunities are available through the Seagate partner program to help partners expand their customer base?
Seagate provides several co-marketing and branding opportunities to help partners increase visibility and grow their customer base. These include access to customizable co-branded collateral, marketing assets, and campaigns that leverage Seagate’s strong market presence. Partners also benefit from the prestigious Authorized Partner badge, which helps build trust with customers and enhances their credibility in the marketplace. Through these initiatives, Seagate enables partners to engage new customers and expand their market reach effectively.
How does Seagate ensure profitability for its partners, especially through deal registration, incentives, or margin protection?
Seagate’s partner program is focused on supporting profitability through deal registration, performance-based incentives, and providing partners with the training and tools needed to succeed. The deal registration program helps protect registered opportunities, ensuring partners receive dedicated support to close deals. While margin protection is not a primary focus, the program is designed to help partners maximize profitability by leveraging Seagate’s diverse portfolio of high-performance storage solutions and expanding their customer base with targeted marketing and sales resources.
In what ways does Seagate support partner innovation or customization to meet specific vertical market needs?
Seagate helps partners drive innovation by offering a broad range of customizable storage solutions for different verticals. Our products—such as Exos, SkyHawk AI, various enterprise systems and soon Mozaic—are designed to meet the unique needs of industries like healthcare, media, and manufacturing. Seagate collaborates with partners to co-create solutions that address specific market challenges, providing access to reference architectures and ongoing technical support. This enables partners to deliver tailored, cutting-edge solutions that add value to their customers.
How does Seagate gather and incorporate partner feedback to evolve the program in line with real-world business challenges?
Seagate values feedback from our partners, actively gathering insights through surveys, advisory councils, and one-on-one conversations. This feedback helps us refine our partner program to ensure it aligns with the evolving needs of our partners and customers. By listening to partners and understanding their challenges in vertical markets, Seagate continuously enhances its resources, training, and support structures. This collaborative approach ensures that Seagate’s program remains relevant, responsive, and capable of meeting real-world business demands.
