Peter Oganesean, Managing Director of HP Middle East, explains that at GITEX this year, HP will showcase its AI-enabled innovations across PCs, printing, and workspace solutions, reinforcing our commitment to sustainability and digital transformation. The event highlights HP’s leadership in hybrid work and AI technology.
What are HP’s main goals for participating in GITEX 2024?
With GITEX 2024 all about AI, HP will showcase how we are making AI real for companies and people with new and transformative AI experiences. Our latest and greatest innovations and AI-enabled products and solutions across various categories, including PCs, printers, and workspace solutions, will be on display at the event.
We also look forward to initiating meaningful conversations with our industry peers, demonstrating our expertise and vision, strengthening our relationships with key stakeholders and exploring new opportunities with prospective customers.
Can you highlight any new products or innovations that HP is showcasing at GITEX this year?
We will showcase how HP supports individuals and businesses in the AI era through our innovative products and solutions. Visitors can explore our next-gen AI PCs, along with along with HP Poly industry-leading AI-enabled multi-camera video conferencing solutions for connecting and engaging with people like they are right next to each other, at any distance. The world’s most secure printing, using the latest AI technology to protect and safeguard users’ data will also be on display, reinforcing HP’s commitment to privacy, recognizing it as a fundamental human right.
How is HP addressing the growing demand for sustainable technology and eco-friendly solutions in the Middle East?
Everything that HP does has sustainability at the core of it. It is the center of our ethos to be eco-friendly and offer sustainable solutions to the Middle East and to the whole globe we live in. Every personal device that we produce, and those that we will put on display at GITEX, is designed for sustainability. Visitors will get the opportunity to explore how our innovative products and solutions meet the highest standards of environmental responsibility.
What role does HP see itself playing in the digital transformation journey of businesses in the region?
HP’s goal for the future, and beyond, is to make AI real for people and businesses. To achieve that, HP focuses on equipping individuals and businesses across the Middle East with access to, and the knowledge of, utilizing AI-driven products and solutions. HP’s capabilities in hardware, software, and services provide smooth, secure, and sustainable hybrid experiences for our customers and partners. These solutions can lead to improved productivity, innovation and inclusivity in digital transformation efforts.
How is HP’s commitment to hybrid work environments shaping its product strategy, and how are you addressing the evolving needs of remote workforces in the Middle East?
Our aim is to establish HP as a regional leader in the hybrid workspace and as a technology guide for the future of work. With AI capabilities, our solutions can enhance productivity, innovation, and inclusivity in digital transformation initiatives. According to HP’s latest Work Relationship Index 68% of knowledge workers say they feel that AI opens up new opportunities for them to enjoy work, and HP is working to offer AI solutions to lead in everchanging work landscape.
What advancements has HP made in printing technologies, and how are they relevant to the region?
We have always been the leading brand when it comes to printers, and proudly so, being that we offer the best quality and latest technology trends. Our latest innovation of HP Print AI, the industry’s first intelligent print experiences designed to change how the world prints, will soon be available in the UAE and the region, and it will transform the way we do printing.
How is HP leveraging AI and machine learning in its products and solutions to enhance user experience and operational efficiency?
The Theme of GITEX being ‘AI in Everything’ signifies a transformative journey where AI transcends boundaries, reshaping how we work, connect, and innovate. Ultimately, we want to showcase how we are supporting individuals and businesses in today’s era of AI, through our products and solutions. By doing this, we are making AI accessible to everyone.
The whole goal behind using AI is to make life easier for our users while maintaining the highest quality of the product delivered and offer a personalized experience for each. We want our users to have optimal efficiency while using all our HP devices.
How would you explain your current status in the gaming market, and how are you planning to strengthen your position in the Middle East?
One of the industry verticals that HP is targeting is the gaming sector. The UAE is witnessing a surge in online games, with projected revenues of US$50.60 million this year. Gamers are increasingly embracing virtual reality technology for immersive experiences, as well as getting more involved in esports and live streaming events. In response to this, we have designed a wide array of cutting-edge products catered to gamers, allowing for an elevated and more immersive gaming experience.
What is HP’s strategy for helping Middle Eastern businesses embrace cloud computing and manage hybrid IT environments effectively?
HP is committed to empowering Middle Eastern businesses with advanced cloud solutions and hybrid IT management tools. Our strategy focuses on delivering secure, scalable, and flexible cloud infrastructure while simplifying IT operations through automation and AI-driven management. We partner with regional organizations to tailor solutions that enhance agility, cost-efficiency, and innovation, enabling seamless integration between on-premise and cloud environments for long-term business success.
How do you plan to follow up on the leads and partnerships you gain at GITEX?
GITEX is a place we are planning on building long term partnerships and relationships in. It has room for us to network with like minded people in the tech industry, and we do not plan on missing out on such connections. We aim to get those leads to become within the HP family, whether by bringing people on board as new stakeholders and believers in HP’s vision, or by simply having them join the flexible work environment of HP and work with us!
