At the intersection of emerging technologies and regional ambition, GITEX 2025 has once again solidified its status as the Middle East’s most influential and future-focused technology platform. As digital transformation accelerates across sectors, this year’s edition brought an unprecedented focus on real-world innovation — where AI, cybersecurity, cloud computing, and digital sovereignty weren’t just buzzwords, but fully operational solutions on display.
From sovereign AI infrastructure to autonomous threat detection and resilient cloud architectures, GITEX served as the launchpad for technologies that are reshaping industries and redefining national strategies. The event attracted a powerful mix of global tech giants, regional innovators, government leaders, and system integrators, all converging to explore new opportunities and forge long-term partnerships. As organizations in the region prioritize sustainability, security, and scale, GITEX provided a timely forum for turning vision into execution. More than a showcase, it’s become the region’s strategic catalyst for tech-driven growth and digital resilience.
For Check Point Software, GITEX isn’t just a showcase — it’s a strategic accelerator. “We’re spotlighting our AI-powered innovations and UAE-hosted Infinity Portal, enabling prevention-first security across hybrid environments,” said Prashant Menon, Channel Leader UAE at Check Point Software Technologies. “Our focus is on helping enterprises and governments build compliant, resilient infrastructures, supported by local expertise and regional partnerships. We view our partners not just as resellers, but as operators in the frontline of cyber defense, and we’re equipping them with advanced training and regional threat intelligence to drive sustainable growth.”
Cisco arrived at GITEX with a clear message: AI isn’t just a buzzword — it’s a working strategy. “Under our theme ‘Making AI Work for You’, we’re demonstrating AI-ready data centers, future-proofed workplaces, and secure digital infrastructure,” said Mohannad Abuissa, Senior Director of Solutions Engineering at Cisco Middle East, Africa, Türkiye, Romania, and CIS. “Through executive briefings and live demos, we’re deepening relationships with both the public and private sectors. Our Partner 360 Program empowers our ecosystem to deliver integrated solutions that are not only innovative but also tailored for long-term value in a rapidly changing landscape.”
Cloudera use GITEX to promote its unified hybrid data platform under the vision, “Bringing AI to your data…anywhere.” According to Ahmed Tayeh, Partner Sales Manager for Middle East & Turkey at Cloudera. “Businesses today demand digital sovereignty and resilience, especially with recent infrastructure disruptions in the region. Our platform helps partners deliver secure, governed AI directly at the data source. We support them through advanced enablement, co-innovation, and training, allowing them to build competencies in data governance, hybrid cloud, and responsible AI deployment.”
At Cohesity, the focus was on strengthening the identity layer of cybersecurity. “We unveiled Identity Resilience, powered by Semperis, which protects Microsoft Active Directory and Entra ID,” explained Yudum Yonak, Senior Channel Director of Emerging Region & LATAM at Cohesity. “As identity attacks increase, we’re giving organizations tools to monitor, back up, and recover proactively. Through our Aspire Partner Programme, we’re deepening collaboration with regional partners by providing them clear growth paths, practical resources, and recurring revenue opportunities in this rapidly evolving threat environment.”
For CommScope, GITEX was a platform to drive infrastructure conversations forward. “Our innovations across fiber, smart buildings, and wireless are built for AI-driven data centers and high-capacity networks,” shared Ehab Kanary, VP Enterprise Infrastructure, EMEA Emerging Markets at CommScope. “We use GITEX to connect directly with resellers and distributors through roadmap sessions and tailored demos. As partners shift to designing full-stack solutions across enterprise Wi-Fi, LAN, and broadband, we’re supporting them with technical training and scalable architectures to meet the region’s digital demands.”
Commvault took a different approach, focusing on cyber resilience in an increasingly volatile digital landscape. “We’re showcasing technologies like Cleanroom Recovery and Forest-Level Active Directory to help customers identify and recover critical systems fast,” said Havier Haddad, Channel Sales & Distribution Lead. “With AI-driven threat detection and zero-trust controls, our MVC model prioritizes what businesses need to get back on their feet. At GITEX, we’re aligning closely with distributors and hosting hands-on sessions to strengthen joint offerings and position partners as trusted advisors in a world where resilience is non-negotiable.”
At Core42, the momentum of sovereign AI was palpable. “We’re unveiling our AI Cloud platform, combining high-performance compute and sovereign cloud to support training, fine-tuning, and inference at scale,” said Yousef Alharmoodi, Chief of Business Development, Core42. “With over 50 entities already on our Sovereign Public Cloud, we’re demonstrating what digital sovereignty looks like in practice. GITEX allows us to meet with ISVs, resellers, and system integrators to create bundled services, support regulated deployments, and align on scaling our AI-native platforms across public and private sectors.”
CrowdStrike emphasized that AI-powered cybersecurity isn’t on the horizon — it’s here. “We’re showcasing the Agentic Security Platform, powered by the Falcon platform and Charlotte AI AgentWorks,” said Roland Daccache, Sr. Manager of Sales Engineering. “These tools unify data, intelligence, and governance for real-time, scalable defense. At GITEX, we’re strengthening collaboration with partners to simplify security and deliver value faster. Through our Accelerate and Services Partner Programs, we equip partners with everything they need to scale and stand out in an increasingly AI-driven threat landscape.”
Fortinet arrived with a renewed focus on lifecycle value over traditional box-selling. “We’re showcasing innovations in OT, SASE, and AI-powered SecOps,” said Shane Grennan, Senior Director, Partner Sales & Business Development for the Middle East at Fortinet. “GITEX is our moment to engage channel partners in joint demos and strategic meetings that shape FY26 priorities. With AI and cloud now driving IT investment, partners must evolve into solution advisors. Our training, partner program, and portfolio are designed to support that journey — helping partners deliver outcomes, not just infrastructure.”
For ManageEngine, the spotlight was on AI transforming IT operations. “We’re demonstrating GenAI features like our virtual assistant in ServiceDesk Plus and enhanced threat detection in Log360,” said Sujoy Banerjee, Regional Business Director for UAE. “We’re meeting with resellers and integrators to co-create solutions and accelerate time-to-market. As channel roles shift toward consulting and managed services, we’re supporting partners with advanced training, joint service offerings, and strong margin protection to ensure sustainable growth.”
Riverbed’s Sr. Manager of Channel Sales & Alliances for GCC, Ghassan Abou Rjeily highlighted a growing need for practical AI execution. “Our partners are helping customers bridge the gap between AI hype and real outcomes. We’re focused on predictive observability, automated remediation, and smarter data pipelines that enable faster issue resolution,” he explained. “At GITEX, we’re strengthening alignment with key partners like Starlink, Mindware, and Reach Digital, ensuring our joint customers benefit from real-time insights and measurable performance improvements across complex environments.”
Echoing the need for execution-focused AI, Ezzeldin Hussein, Regional Senior Director of Solution Engineering at SentinelOne, pointed to a more intelligent, autonomous future. “Our Singularity Platform — enhanced with Purple AI, Hyperautomation, and AI-SIEM — is built for real-time resilience,” he said. “We’re not offering just another cybersecurity tool. We’re enabling organizations to predict, detect, and respond faster than ever before. Our partners are essential to this journey, and we’re empowering them through programs like Managed AI Defense, giving them the tools and services needed to lead in AI-native security.”
Sitecore’s Regional Vice President for Middle East & Africa, Suliman Gaouda, brought the conversation back to customer experience. “We’re showcasing XM Cloud and next-gen agentic capabilities that deliver hyper-personalized, secure experiences across all channels,” he shared. “GITEX lets us align with partners and brands to drive faster migration and prepare for emerging digital touchpoints like AR glasses. With 35 of the UAE’s top 50 brands migrating to XM Cloud, our partners are moving from implementation to strategic advisory — and we’re supporting that with enablement, co-innovation, and real ROI.”
SolarWinds used GITEX to make a bold statement on unification and observability. “Our platform now combines ITSM, observability, automation, and AIOps in one unified offering,” said Laurent Delattre, VP of Sales for EMEA. “We’re here with key channel partners, showcasing real-world use cases and running live demos to illustrate how proactive, AI-driven management helps enterprises stay resilient. We believe channel success lies in specialization, and we’re giving our partners the tools, flexibility, and training to lead the way in a hybrid, regulated, and high-expectation world.”
Marc Domenech, Regional Director, Enterprise, META, NVIDIA, said, “At GITEX 2025, NVIDIA is showcasing breakthrough full-stack data center infrastructure and physical AI solutions that power AI factories, autonomous systems, and agentic AI applications. Our new DGX systems democratize AI, while our Cosmos platform accelerates robotics training with synthetic data. This year, we are also deepening collaboration with vendors, distributors, resellers, and system integrators across the MENA region through the NVIDIA Partner Network, offering technical training, certifications, and go-to-market support. By empowering partners as AI consultants and solution architects, we ensure they are equipped to drive innovation and long-term growth in the AI-driven economy.”