Prasanna Rajendran, Vice President – EMEA, Kissflow, explains choosing the right low-code platform, like Kissflow, requires strategic assessment of business needs, industry fit, scalability, and security. Partners benefit from robust training, incentives, and AI-driven features to drive long-term success.
What key factors should channel partners evaluate when selecting a low-code platform like Kissflow?
Choosing the right low-code platform isn’t just about ticking a features checklist—it’s a strategic decision that can redefine a partner’s role in the value chain and alter the trajectory of their business. So, the first step is to take a step back and assess your own business. Low-code and no-code platforms aren’t just about reselling; they’re about creating. If you’re looking to move beyond transactions and build industry-specific solutions or offer managed services, then a platform like Kissflow can be a real game-changer. It enables you to go beyond traditional sales and develop long-term customer relationships through bespoke solutions.
That said, not all platforms are created equal. With IT skills in short supply, it’s crucial to choose a solution that is both powerful and simple to use. That’s exactly why we follow the KISS (Keep It Simple, Stupid) principle at Kissflow. By integrating GenAI early on, we’ve taken app development a step further, reducing complexity and making it more intuitive for both developers and business users. This kind of innovation allows partners to deliver solutions faster and with less technical overhead.
Beyond technology, it’s also about finding the right business fit. The platform should align with your target market, addressing industries and use cases that are relevant to your customers. Revenue potential is another key factor—partners should evaluate the pricing model, margins, and the opportunity for recurring revenue. Competitive differentiation matters as well, so it’s important to compare flexibility, cost, and feature set against other platforms in the market. And, of course, regional and compliance considerations should not be overlooked. A platform must support local deployment and adhere to data residency regulations to ensure smooth adoption.
How does Kissflow support channel partners in terms of training, enablement, and go-to-market strategies?
At Kissflow, we see our channel partners as an extension of our team, which is why we invest in their success through structured training, enablement, and go-to-market support. Our approach isn’t just about selling—it’s about giving partners the expertise to drive customer value and build sustainable revenue.
From day one, we offer a structured onboarding and training programme that covers key roles, including sales, presales, solution architecture, and development. But this isn’t a one-size-fits-all approach. We tailor training to align with each partner’s go-to-market strategy, ensuring they gain the specific expertise needed to succeed in their target industries. Beyond product knowledge, we equip partners with insights into real-world use cases, opportunity identification, and qualification techniques, helping them not only sell Kissflow but position it as a transformative solution for their customers.
Technical enablement is another area where we add significant value. We don’t just hand over a manual and expect partners to figure things out. Instead, we take a hands-on approach to professional services training. For initial projects, our senior consultants and developers take the lead while the partner’s team shadows them, learning best practices in implementation and solution design. As the partner gains confidence, we reverse roles—our experts move into a support position while the partner takes the lead. This phased approach ensures that partners develop real, on-the-ground expertise, setting them up to deliver high-quality solutions independently.
What industries or use cases are best suited for Kissflow’s low-code capabilities?
Kissflow’s low-code platform is a game-changer for industries that need custom applications to extend their core systems like ERP and SCM. This is where the real business advantage lies for our channel partners—helping mid-market and enterprise customers in sectors like FMCG, Real Estate, BFSI, Manufacturing, and Oil & Gas bridge critical workflow gaps with rapid, scalable solutions. Instead of waiting months for traditional development or relying on rigid off-the-shelf software, businesses can deploy tailored applications in a fraction of the time.
For partners, this means an immediate opportunity to deliver high-impact solutions with quick wins. In FMCG, this could be streamlining sales management or automating fleet inspections. In Real Estate, partners can offer lease and contract management tools or vendor onboarding solutions that drastically cut down manual processes. The BFSI sector is another major opportunity, where Kissflow can power everything from policy underwriting and claims processing to compliance management and asset inventory tracking. These aren’t just theoretical use cases—businesses are actively seeking better ways to solve these challenges, and with Kissflow, partners can deliver ready-to-deploy solutions that drive real value.
How does Kissflow ensure scalability and security for enterprise clients using its platform?
Kissflow is built to meet the scalability and security demands of enterprise clients, combining cutting-edge cloud architecture with industry-leading best practices. We’re a leading global software provider, delivering products that meet the industry’s highest standards for security and scalability.
Our cloud-native, modular design—powered by technologies like Docker and Kubernetes—offers both multi-tenant and dedicated deployment options. This means businesses can scale seamlessly as user numbers, data volumes, and application complexities grow, without compromising performance. Security is embedded at every level, with advanced encryption for data in transit and at rest, role-based access controls, and comprehensive audit trails. With compliance certifications including GDPR, SOC 2, and ISO 27001, Kissflow helps enterprises meet rigorous regulatory and governance requirements.
Needless to say, we take business continuity seriously. Automated multi-region backups and a robust disaster recovery strategy ensure high availability and rapid data restoration, minimizing downtime even in the face of disruptions.
What common mistakes do channel partners make when adopting a low-code platform, and how can they avoid them?
Perhaps the most common mistake I see is channel partners treating it like any other software resale opportunity. Low-code isn’t about just selling licenses—it’s about becoming a strategic technology partner. Partners who fail to understand product-market fit and industry-specific needs often struggle to scale because they aren’t positioning the platform as a long-term business enabler for their customers. The key is to go beyond surface-level sales and focus on how low-code can drive real transformation within a client’s industry. Taking the time to develop expertise in specific sectors and identifying the right use cases will make all the difference.
Another misstep is underestimating the importance of the “land and expand” strategy. Many partners aim for one-time sales rather than embedding themselves in a customer’s long-term vision. The most successful partners start small—perhaps automating a single workflow or solving a specific pain point—and then build on that success by demonstrating tangible ROI. From there, the sky is the limit.
How does Kissflow differentiate itself from other low-code platforms in terms of pricing, flexibility, and integrations?
We set ourselves apart by combining simplicity with enterprise-grade flexibility. Our platform is intuitive and easy to use, yet powerful enough to support everything from departmental applications to complex enterprise workflows.
While pricing is of course designed to be transparent and competitive, what truly makes Kissflow different is its flexibility. We work closely with partners to tailor pricing models that align with customer needs, ensuring deals are structured for success while maintaining strong margins.
On the integration front, our platform seamlessly connects with enterprise applications like SAP, Oracle, and Microsoft, thanks to a rich library of pre-built connectors. For more complex requirements, it offers API-based integrations, allowing businesses to embed Kissflow into their existing IT ecosystem effortlessly.
What kind of revenue opportunities and incentives does Kissflow offer to its channel partners?
We recognize that partners have varied business models and offer a diverse range of revenue opportunities designed to drive long-term profitability and business growth. This can be as straightforward as competitive commissions on product sales, ensuring strong margins with every deal. But more importantly, our most successful partners see the potential beyond licensing, as there’s significant revenue potential in professional services where they can generate income through implementation, customization, and ongoing solution enhancements tailored to client needs.
Training is another valuable stream, allowing partners to offer onboarding and advanced education programs that help customers maximise the value of their Kissflow deployments. Additionally, partners can establish dedicated maintenance and support services, creating a recurring revenue model by offering managed services.
Our incentives and revenue-sharing structures are flexible and designed to align with different partnership levels and business models. So, whether a partner focuses on reselling, services, or long-term customer engagement, we work closely to ensure they have the right financial framework to build a profitable and sustainable business.
How does Kissflow’s roadmap align with future trends in low-code/no-code development, and how should channel partners prepare?
We’re always looking ahead, making sure our platform evolves to meet changing business needs, regulatory shifts, and industry trends. AI is a big part of our roadmap, with new features rolling out regularly to enhance automation, streamline workflows, and help users make smarter decisions. As organisations demand more agility and intelligence from their low-code solutions, we’re making sure Kissflow stays ahead of the game.
For our channel partners, I’d advocate that they develop industry expertise – this is the real game-changer. The more you understand the specific challenges and opportunities in a sector, the better you can position Kissflow as a true business solution—not just another tool. That’s how you drive adoption and build long-term success. Keeping up with emerging trends and aligning with our roadmap will give you a strong edge in helping customers get the most out of their low-code investments.
