SAS Unlocking Business Potential with AI-Driven Solutions

At GITEX, Celal Kavuklu, Director of Customer Advisory for the Middle East, Türkiye, and Africa at SAS, highlights the company’s commitment to advancing digital transformation in the UAE through innovative AI and data solutions. Leading SAS’s customer advisory efforts in the region, Celal underscores the importance of data analytics in aiding government entities and financial institutions.

SAS has built a strong partner ecosystem to collaboratively address challenges such as fraud prevention and risk management. Their solutions not only improve operational efficiency but also enhance public safety, with applications in law enforcement and healthcare that adhere to data security standards.

Recently, SAS has invested over $2 billion in AI research, aiming to develop trustworthy AI solutions. Notable advancements include Model Cards for detecting biases in AI models and the Viya Workbench for efficient resource optimization.

Looking to the future, SAS expects significant growth in AI adoption across sectors like government and energy. The company is committed to measuring the impact of its solutions through customer feedback, continuously refining its technology to meet changing business needs and drive meaningful results.