Sourabh Sikdar, Channel Manager, MEA of Liferay, highlights how GITEX enables the company to showcase cloud-powered, low-code DXP solutions that enhance customer experiences and drive digital innovation in the region.
How does GITEX contribute to Liferay’s strategic goals in the MEA region?
Liferay, a leading provider of All-in-One cloud-powered, open-source Digital Experience Platform (DXP) solutions, leverage key platforms like GITEX GLOBAL to advance its strategic goals. Liferay’s comprehensive platform empowers organizations to deliver personalized customer journeys, improve operational efficiency, and enhance digital experiences through low-code capabilities and seamless integration. By highlighting its integrated cloud-powered digital capabilities at the show, Liferay reinforced its commitment to fostering forward-thinking, technology-driven innovation.
What are your expectations from GITEX in terms of engaging with new and existing clients?
GITEX GLOBAL serves as a premier global platform for Liferay to showcase its commitment to reshaping digital experiences. With our emphasis on open-source and cloud-powered digital experiences enhanced with AI capabilities, Liferay once again demonstrated its expertise in delivering agile, cost-effective, and scalable digital experiences. Each year, the event offers valuable opportunities to engage with a diverse audience, from industry leaders to innovators who share our vision for exceptional cloud powered digital solutions. Most importantly, GITEX GLOBAL facilitates connections with potential customers and partners, acting as a catalyst for successful collaborations. This year, it has once again proven instrumental in reinforcing our network and driving new opportunities.
Can you share examples of how organizations in the MEA region have used Liferay to optimize their customer experiences?
Organizations in the MEA region have successfully leveraged Liferay to enhance their customer experiences in various ways. For example, banks have used Liferay to develop unified digital portals, streamline internal processes, and deliver personalized customer interactions. Financial institutions have used Liferay’s platform to improve website performance and usability to attract and retain customers, in some cases resulting in a 30% increase in the customer base as a result of enhanced digital engagement. Development projects have utilized Liferay to engage with investors and stakeholders through interactive platforms. These examples demonstrate the versatility of Liferay in addressing diverse customer experience needs in the region.
Can you share examples of how your low-code solutions have helped organizations in the MEA region become more agile in their operations?
Liferay’s DXP low-code capabilities empower organizations to rapidly create and adapt applications, driving agility in customer and operational workflows. With low-code, businesses can swiftly implement solutions such as workflow automation, compliance management, and customer engagement tools. Examples include customized compliance tools for finance and banking, streamlined patient management systems in healthcare, and enhanced digital journeys in retail and manufacturing. This low-code approach reduces development time and resources, enabling organizations to respond more quickly to market demands and operational needs.
How does Liferay support organizations in leveraging cloud-native solutions to modernize digital operations without disrupting legacy systems?
Liferay assists organizations in overcoming their unique challenges by delivering innovative, customer-centered experiences on its cloud-powered DXP. As an open-source solution, Liferay is both reliable and secure, and numerous customers in financial services, insurance, manufacturing, healthcare, and government use Liferay worldwide. Organizations leverage Liferay’s DXP to alleviate challenges related to scalability, omnichannel personalized experiences, legacy systems problems or slow user adoption issues, among others. Additionally, Liferay SaaS, now available on Google Cloud, in Qatar, Saudi Arabia, and Kuwait, is proving beneficial for customers for enterprises migrating to the cloud, helping them remain agile and competitive. Notably, Liferay DXP is the only Digital Experience Platform (DXP) available on the Google Cloud marketplace in the Middle East.
What challenges do organizations in the MEA region face when integrating cloud-native platforms with legacy systems, and how does Liferay help them overcome these?
Organizations in the region often struggle with legacy systems in digital transformation, facing challenges such as cost of ownership, scalability issues, and customer data security. Liferay offers a flexible and secure cloud enabled platform that enables organizations to build, launch and manage customer experiences across multiple digital touch points. Liferay SaaS addresses these challenges by reducing reliance on IT teams, lowering infrastructural costs through its subscription model, enhancing data security, privacy and compliance, and accelerating faster time to market. This ultimately supports organizations in developing effective growth strategies.
What role does Liferay’s low-code platform play in enabling non-technical teams to build and optimize digital experiences?
Liferay’s low-code capabilities enable non-technical teams to build and optimize digital experiences by simplifying complex development tasks. It allows business users to customize website content, automate workflows, and even develop applications without relying heavily on IT teams. This enables business users to take ownership of business process requirements, ensuring better alignment with organizational goals. By reducing the need for extensive coding knowledge, Liferay empowers these teams to take control of digital projects, leading to faster deployment, greater flexibility, and enhanced operational efficiency across the organization.
How does Liferay incorporate AI into its platform to deliver hyper-personalized digital experiences at scale, especially in critical sectors like healthcare, finance, and government?
Liferay incorporates AI and ML to deliver hyper-personalized digital experiences, particularly in critical sectors like healthcare, finance, and government. AI-driven features like chatbots, predictive analytics, and intelligent data processing allow businesses to create adaptive, data-responsive applications. This integration empowers organizations to enhance operational efficiency, improve decision-making, and meet evolving user needs without requiring deep technical expertise. Liferay enables businesses to scale personalized experiences by leveraging these AI capabilities, fostering innovation, and accelerating digital transformation across industries, especially where customization and real-time data are critical.
What strategies does Liferay employ to ensure that AI-driven personalization does not compromise user data privacy and regulatory compliance, especially in the MEA region?
Liferay employs a Responsible AI Program to ensure AI-driven personalization aligns with user data privacy and regulatory compliance standards. This program, guided by the OECD frameworks and emerging EU and Brazilian AI regulations, promotes human-centric and trustworthy AI while safeguarding fundamental rights. Liferay classifies most of its AI usage as low-risk or general-purpose, ensuring compliance with upcoming regulations. The company aims to achieve ISO certification for responsible AI by 2025, underscoring its commitment to ethical, secure, and regulation-compliant digital experiences.
How does Liferay contribute to supporting public and private sector organizations in their digital innovation journeys, particularly in line with national visions like Saudi Arabia’s Vision 2030?
Liferay supports public and private sector organizations in their digital innovation journeys by providing flexible, scalable solutions that align with national visions like Saudi Arabia’s Vision 2030. Through its DXP, Liferay enables organizations to modernize digital services, enhance customer experiences, and improve operational efficiency. Collaborations with key entities like Riyad Bank and Red Sea Global exemplify Liferay’s commitment to driving digital transformation in line with Saudi Arabia’s goals. By delivering secure, customizable platforms, Liferay plays a pivotal role in advancing digital capabilities and fostering innovation across the region’s critical sectors.
What role does Liferay play in helping organizations across the MEA region meet the growing demands for digital services and customer engagement, and how are you working with local partners to drive these initiatives?
Liferay has a rapidly growing partner network across the region working closely with local companies and government entities to address local market needs. This collaborative approach enables Liferay to combine its innovative digital solutions with local expertise and insights to create effective strategies for digital transformation. Recent partnerships, such as those with PwC and Deloitte in the region integrate Liferay’s DXP with advisory and implementation expertise to elevate customer engagement strategies across the GCC. Through these expanding partnerships, Liferay aims to contribute to economic diversification and technological advancement, empowering organizations to modernize their digital services and foster deeper customer engagement across various sectors in the region. With a strong growing partner network, Liferay is well-positioned to support the region’s journey towards enhanced digital resilience and customer-centric experiences.
