Assad Arabi, Managing Director of Trend Micro’s Africa & Venture Markets, highlights the burgeoning cybersecurity market in Africa, paralleling the rising cyber threats seen in the Middle East. However, the African environment lags in security measures and regulations, necessitating enhanced awareness and training.
Trend Micro’s participation in Gitex Dubai has attracted diverse customers, particularly from East Africa, eager to explore innovative security solutions. With around 50,000 customers across 24 countries, Trend Micro focuses on strengthening partnerships and logistics to provide effective cybersecurity support.
The company has invested significantly in Morocco and Egypt, with plans for further expansion into new markets. Trend Micro employs a hybrid distribution model, combining regional and local distributors to ensure accessibility to their resources.
With a robust cybersecurity portfolio, including their Vision One platform, Trend Micro is committed to addressing the complex security challenges faced by organizations in Africa. Vision One integrates multiple security layers and has demonstrated its effectiveness in reducing alert fatigue and response times.
Trend Micro’s focus on continuous training and support has empowered over 150 certified professionals across the continent, underscoring their commitment to enhancing Africa’s cybersecurity resilience.
