GITEX Global 2024, one of the world’s largest and most influential technology events, has once again brought together thought leaders and innovators from across the globe. This year’s event is teeming with cutting-edge technologies, from AI and data streaming to cloud solutions and digital transformation. Key industry figures have shared their perspectives on how GITEX is playing a vital role in shaping their business strategies and fostering collaboration across the tech ecosystem.
VAD Technologies: A Decade of Innovation and Disruption
Mario Veljovic, General Manager of VAD Technologies, said, GITEX is an essential platform for engaging with the ICT industry’s key stakeholders. “At VAD Technologies, we have built a reputation over the past decade for introducing disruptive and innovative technologies to the market. GITEX plays a pivotal role in this strategy,” Veljovic explained.
This year, VAD’s expansive 1,300 sq. ft. stand, located in Hall 2 – A20, has been transformed into a “Partner Executive Lounge,” designed to facilitate meaningful face-to-face engagements. Under the theme “Where Your Vision Becomes Reality,” VAD aims to foster productive discussions and collaborations with system integrators, service providers, vendors, and other key partners. Veljovic adds, “GITEX is also essential for our partner activation and new partner recruitment efforts, and we leverage our AI-powered CRM to ensure successful outcomes.”
Confluent: Enabling Real-Time Data Streaming
Fred Crehan, Area Vice President Growth Markets at Confluent, emphasizes the importance of GITEX in strengthening their presence in the region. “Since the establishment of our offices in the Middle East, we have been regular participants at GITEX. This aligns with our regional strategy of being as close to our customers as possible and enables us to get a pulse of the market.”
Confluent’s focus at GITEX 2024 revolves around their data streaming platform, which Crehan describes as “the intelligent connective tissue” that enables real-time data to stream seamlessly across organizations. With a range of updates, including new developer tools and enhanced security for Apache Flink, Confluent is making it easier for companies to build and run real-time applications. Crehan highlights how GITEX helps them measure success, saying, “We look at the quality and quantity of leads, the strength of partnerships, and the feedback from live demonstrations and interactions.”
Riverbed: Revolutionizing Digital Experiences with AI Observability
Talking about GITEX, Ghassan Abou Rjeily, Regional Channel Sales Manager for Emerging EMEA at Riverbed, said, GITEX is the perfect platform to showcase their latest innovations in AI-powered observability. “Our business in the region is channel-driven, so events like GITEX provide an unparalleled opportunity to meet key stakeholders from the channel community as well as end-customers.”
Riverbed is presenting significant advancements to their platform, which provides full-stack observability, allowing organizations to optimize digital experiences by using AI to identify and resolve IT issues in real time. “Today’s IT teams face the daunting task of delivering on the digital experience while managing complex IT environments,” said Abou Rjeily. At GITEX stand, Riverbed will be hosting live demos to show how their platform can help enterprises manage hybrid and multi-cloud environments more efficiently.
Logicom: Driving AI, Sustainability, and Digital Transformation
Mounir Sarkis, General Manager UAE and Gulf at Logicom, sees GITEX as central to their mission of accelerating digital transformation across the EMEA region. “As a leading technology distributor, we are committed to empowering businesses with cutting-edge AI, cloud, and sustainable solutions. GITEX provides an unparalleled platform to connect with our channel partners, vendors, and customers, forging collaborations that drive innovation and sustainability.”
Logicom’s GITEX 2024 presence showcases innovations from partners such as Microsoft, HPE, Cisco, and Adobe. Highlights include AI-powered tools like Microsoft’s CoPilot and HPE’s GreenLake cloud solution. Sarkis noted that sustainability is a key pillar of Logicom’s strategy, which will be demonstrated through their showcased solutions that help businesses reduce their carbon footprint and operate more efficiently.
Sarkis adds that success at GITEX is measured by several factors: “Strengthening relationships with partners, generating new partnerships, securing business opportunities, and increasing brand awareness. Ultimately, GITEX is about forging connections that drive long-term growth and innovation.”
Conclusion: A Platform for Growth and Collaboration
As GITEX 2024 unfolds, it is clear that the event remains a crucial platform for global tech leaders to showcase innovation, form strategic partnerships, and foster industry collaboration. From VAD Technologies’ focus on disruptive technologies to Confluent’s pioneering data streaming solutions, Riverbed’s AI-powered observability, and Logicom’s commitment to AI and sustainability, the event highlights how the tech industry is coming together to shape the future of digital transformation.
