Shaista Ahmed, Director of Channel, OEM Alliances, and Distribution for Emerging Markets at Nutanix, underscores that at GITEX 2024, Nutanix will showcase its commitment to cloud freedom through innovations in hybrid multi-cloud management, AI infrastructure, Kubernetes solutions, and strategic partnerships, empowering businesses with seamless app mobility and tailored IT solutions.
Please specify the theme for your participation at GITEX this year.
This year, the theme of our participation at GITEX is helping enterprises ‘Experience Cloud Freedom’ through innovative solutions, including strategic partnerships and groundbreaking technologies.
What will Nutanix be showcasing at GITEX?
Nutanix will be showcasing its full solution stack at GITEX, with a particular focus on 4 areas of customer needs:
Hybrid Multi-Cloud Management with Nutanix NC2
As businesses navigate their cloud journeys, Nutanix NC2 provides a universal cloud operating model that simplifies management across private and public clouds. By partnering with major hyperscalers like Azure and AWS, NC2 enables seamless application mobility and unified management of apps and data.
AI: One Platform, Infinite Possibilities
Nutanix empowers organizations to jumpstart their AI transformation with infrastructure that prioritizes control, privacy, and security. The company’s solutions help maximize the success of AI initiatives by providing the optimal foundation for deployment.
Migration to Nutanix: A Solution to IT Vendor Uncertainties
Nutanix addresses the challenges of vendor diversity by offering a singular platform for running applications and managing data, enabling organizations to de-risk their IT strategies.
Nutanix Kubernetes Platform (NKP)
Building on the company’s commitment to simplifying Kubernetes management, NKP is designed to streamline containerized application deployments, enhancing operational efficiency and productivity.
Nutanix will be exhibiting for the ninth consecutive year, welcoming alliances and partners from across the Middle East to share a unified go-to-market message. The goal is to demonstrate how its full stack of solutions addresses the IT challenges faced by organizations today. As part of its alliance strategy, Nutanix is keen to showcase its collaboration with Dell Technologies to deliver new joint solutions that enhance hybrid cloud strategies for customers. This partnership reinforces Nutanix’s mission to provide comprehensive, customer-centric solutions that address the diverse needs of the market.
Why is GITEX such an important platform for your company to connect with the Middle East’s technology industry?
GITEX is a crucial platform for us to connect with the vibrant technology community in the Middle East. We look forward to showcasing our latest innovations, strengthening relationships with customers and expanding our ecosystem by building on current partnerships and forging new connections with local technology firms, cloud providers, and channel partners
What channel initiatives are you rolling out in the Middle East for your partners?
The company has undertaken several channel initiatives during this year, and the key initiatives are listed below:
Enhanced Partner Ecosystem: Nutanix focuses on expanding and deepening its partner ecosystem by introducing new programs and incentives for resellers, distributors, and technology partners e.g. Elevate Partner Program. The program emphasizes the importance of competencies, ensuring the partners have the right certifications and training, and also a very rich rebate program to reward and recognise their contribution to our business comprising of individual and company rebates.
Partner Enablement and Co-Selling: With the focus on hybrid and multi-cloud environments, Nutanix is committed to enabling partners with sales enablement tools, marketing resources, and co-selling initiatives. Providing partners with access to Nutanix’s technical expertise and marketing support can help accelerate growth.
At Nutanix we have implemented a certification program to validate partners’ knowledge and skills. This serves as a motivation for partners to deepen their expertise and also helps customers identify qualified sellers.
We also have dedicated Channel Sales Engineers to drive enablement with our focused partners and distributors. One initiative that has gained momentum within Nutanix is creation of forums or user groups where partners can share experiences, ask questions, and provide feedback. This peer support can be invaluable for addressing common challenges and sharing best practices.
Focus on Service Providers and Managed Services: Nutanix is helping service providers build cloud-native architectures, positioning them as managed services providers (MSPs) for local enterprises. This would allow for recurring revenue models, benefiting both Nutanix and its partners.
Partner-Led Solutions: Partners collaborate with Nutanix to co-develop and co-market solutions that utilize Nutanix’s hyper-converged infrastructure (HCI) and cloud technologies. These joint solutions integrate Nutanix with other technologies, such as networking or security products, to provide a more comprehensive offering. Nutanix has over 700+ alliances that the partners can leverage. Nutanix wants to ensure customer satisfaction and success post-deployment, often involving ongoing support and optimization managed by partners. This has helped us to maintain a NPS score of over 90%+ in the last 7 years.
What are some of your key messages to the channel community at GITEX?
We are dedicated to placing our customers and partners at the heart of everything we do. Our goal is to cultivate strong partnerships built on trust, profitability, and long-term commitment. As a 100% channel focused organization, Nutanix prioritizes our partners by providing targeted incentives and investing in skill development to empower their success. We strive to promote partner autonomy, making the channel a true extension of Nutanix in the market. The time for transformation is now and we invite current and potential partners to join us on this exciting journey
What is the stand number and hall number?
Nutanix will be exhibiting at Hall 6, stand #C10
