HP Inc today unveiled its comprehensive hybrid work portfolio at GITEX Global 2023. Taking on the role of Silver Sponsor at the leading technology event in Dubai, HP is geared up to wow visitors with a strong line-up of its latest and most innovative solutions and services for outstanding work interactions anytime, anywhere.
Making Hybrid Work, Work
The launch of HP’s Work Relationship Index recently uncovered further shifts in the world of hybrid work. One statistic from the research reveals that 72% of respondents want a say in the technology and tools their employer provides. However, only 25% of workers globally believe their company will implement the right tools to equip them for a successful hybrid work journey. IT equipment is no longer just a commodity, the tech portfolio is emerging as a key driver of employee engagement and HP is committed to setting up businesses for the ever-changing world of hybrid work.
Peter Oganesean, Managing Director of HP Middle East, expressed his excitement on HP’s participation at GITEX Global saying, “In this dynamic region where hybrid work has become the norm, HP‘s dedication to keeping hybrid workers connected, productive, and secure is unquestionable. We fully understand that the lines between office-and home-based work have blurred, and HP’s Future Ready Portfolio of solutions and services has evolved to reflect this reality. GITEX Global is an excellent platform for us to showcase these innovations and engage with customers and partners in meaningful conversations about the future of work in the Middle East.”
The report further highlights that two thirds of professionals want a company environment that makes it easy and seamless to work from, and between, multiple locations. Autonomy, flexibility, and ease-of-use are key. HP’s product portfolio and Future Ready Strategy are tailored to deliver innovative solutions that enhance collaboration and productivity from anywhere.
“At this year’s GITEX Global, we look forward to showcasing HP Poly’s extensive experience in implementing AI-powered audio and video solutions to deliver immersive collaboration experiences for end users for meaningful meetings, no matter where the participants join from” reiterates Bob Aoun, Sales Director for Middle East and Africa at Poly HP.
The integration of HP and Poly fortified the company’s portfolio of workplace solutions and services, now featuring cutting-edge video conferencing systems, cameras, headsets, and more. Meeting room solutions are pivotal in supporting hybrid work, and Poly’s expertise in this domain allows HP to guide customers navigate hybrid work.
Fortifying Cybersecurity
With cybersecurity expenditure estimated at approximately $200 billion annually across organizations of all sizes, endpoint security remains a paramount concern. HP’s latest cybersecurity research, highlights the need for companies to adopt new strategies to cater for increasingly dispersed global workforces. With 75% of organizations surveyed believing the shift to remote and hybrid working models has magnified IT operational challenges, and with 60% recognizing that ensuring data security (60%) when managing remote endpoints poses one of the biggest challenges, an always-on approach to fleet management is vital to creating a secure device life cycle and optimizing distributed working environments.
HP Wolf’s Protect and Trace with HP Wolf Connect is the world’s first software service that bears such capabilities to geo-locate, lock, and erase PCs even when it’s turned off or disconnected from the Internet providing continuous endpoint monitoring and real-time device management that help organizations protect sensitive data on the move and lower IT costs by reducing PC remediation or replacements.
AI: HP Empowers AI Innovators with New Tools
AI is taking center stage at this year’s GITEX Global and HP is excited about the immense possibilities that AI opens up, especially in the personal systems field. As we stand on the verge of a groundbreaking era, AI is fundamentally altering the role of personal computers in our daily lives in a way similar to the transformative impact of the Internet on society.
AI holds the potential to revolutionize the personal systems category, offering enhanced security, cost efficiency, and performance benefits. HP recently announced HP AI Studio, a groundbreaking new software platform designed to help data scientists and AI practitioners accelerate and scale AI model development. HP AI Studio will be available next year. HP’s AI Studio software empowers teams to deploy models at their discretion, wherever and whenever they choose, and scale workflows as needed across all environments – local, edge, and cloud. This platform delivers maximum flexibility to drive innovation, plus more predictable AI development costs.
Poly HP has also been at the forefront of AI and machine learning technologies integrating them across audio and video solutions, introducing features like noise reduction, voice enhancement, meeting analytics, and AI-powered cameras to improve the clarity and quality of video calls. On top of these innovations, HP will be collaborating with NVIDIA to be the one of the first companies to offer dedicated workstation solutions with the NVIDIA AI Enterprise software platform in the coming months. This is paving the way to provide the world’s most advanced AI workstation that simplifies the building and customization of private AI models.
Those interested in learning more about the subject of AI will be able to interact with Cecile Tezenas Du Montcel, AI expert at HP and AI Business Development Manager who will be sharing her unique thoughts during a dedicated panel session with the title ‘Do More With AI’ at on October 17th at Hall 10, AI Stage, in Dubai World Trade Centre.
Strong Commitment to Sustainability
HP is going beyond, transforming challenges into opportunities, and creating a path for innovation and progress. In line with the company’s sustainability goals HP is taking urgent and decisive action to achieve net-zero carbon emissions across the company’s entire value chain, give back more to forests than we take, and innovate with products and services for a more circular economy. An essential component of HP’s sustainability commitment is the pledge to expedite equitable access to education empowering individuals to flourish in the digital economy.
HP is committed to enabling digital equity for 150 million people by 2030. We are actively engaged in multiple initiatives centered around the Middle East, that underscore the company’s efforts towards this goal. Some of the most recent examples include HP’s collaboration with Cambridge for an EdTech fellowship in the Gulf region, the Changemakers Challenge – a joint effort with the Expo School Program aimed at promoting girls in science, with the winners having the opportunity to present their ideas at COP28 -and the HP IDEA, which focuses on digital pedagogy for Arabic-speaking teachers. Most recently the company launched HP Gaming Garage, a free online Professional Certificate program in Esports Management, Game Design, and Programming, preparing learners for careers in gaming, media, and ICT sectors in English and Arabic.
Moreover, and speaking at a panel with the title “(R)evolution of Education”, Mayank Dhingra, Senior Education Business Leaders Southern Europe, Middle East and Africa at HP will be providing a detailed account of the future trends in education and HP’s commitment to future-skilling the youth and building capacity amongst educators, on October 18th at the Orange Stage in Hall 15, in Dubai World Trade Centre.
Visitors are invited to explore HP’s comprehensive lineup of future-proof solutions and services,
tailor-made for hybrid adaptability and to experience first-hand the power of AI at Booth A10 in Hall 21 and Booth E20 in Hall 7.
