The UAE-based Al Yah Satellite Communications Company (Yahsat) has announced plans to reinforce its presence in China, as part of its growth strategy to diversify and expand across international markets with the Chineseand the Asia Pacific regions at the forefront.
Yahsat’s senior commercial team, led by its Chief Commercial Officer, Sulaiman Al Ali, travelled to Beijing to meet withHis Excellency Hussain bin Ibrahim Al Hammadi, the UAE Ambassador to China, who is leadingthe Diplomatic Mission’sefforts to empower UAE businesses to expandacross the growing Chinese market.
Theteam metwith Thuraya’s service partners, including Zhongyou Century (Beijing) Communications Technology CO. Limited, to explore potential business opportunities in strategically important sectors, includingGovernment with a particular focus on search and rescue applicationsandEnterprise.
The teampresented its cutting-edge, next-generation mobility solutions, underlining its long-term objective to meet the evolving needs of Chinese customersacross severalsectors. The company’s top-selling solution, MarineStar,is expected to attract high demand from across China’s maritime industry, revolutionizing connectivity and communications for maritime operators.
In addition,Thuraya sells broadband terminals for land-based communications, addressing the connectivity needs of prominent customers in the country. The company’s commitment to delivering reliable and high-speed connectivity solutions has garnered recognition and trust from key players in various sectors.
A recent visit byChinese Embassy officials to the company’s headquarters, in Abu Dhabi, was the most recent example of the burgeoning relations between Yahsat and China.The Chinese diplomats commended Yahsat’s role in locating and saving Chinese fishermen lost at sea, thanks to its satellite-enabled connectivity solutions.
His Excellency Hussain bin Ibrahim Al Hammadi, UAE Ambassador to China, said: “The partnership between Yahsat and China holds immense potential for mutual growth and cooperation. The UAE Embassy is committed to providing full support to UAE businesses’ including Yahsat to expand in China, strengthening the ties between our two nations and fostering economic cooperation.”
Ali Al Hashemi, Group Chief Executive Officer ofYahsat, said:“We are proud of Yahsat’s expansion as part of our diversification strategy geographically as well as venturing into new sectors. Our strategic partnership with China is expected to provide a big boost to our position in the global market. The successful visit by Chinese Embassy officials and the endorsement from the UAE Ambassador to China have given us the impetus to continue driving growth and development, not only in China but also across the Asia Pacific region.”
It is noteworthy that Yahsat has emerged in just 16 years as one of the largest commercial space and satellite enterprises in the Middle East, covering more than 150 countries worldwide. The Asia Pacific region is amongst the maininternational markets for the companydue to its popular solutions includingThuraya’s award-winning MarineStar. By deploying advanced affordable satellite technology and comprehensive coverage, Yahsat has played a critical role in accelerating growth and development in the countries where it operates, quickly establishing itself as a trusted enabler of nation-building infrastructure.
