Home News Huddly launches selective global partner program
Huddly launches selective global partner program

Huddly launches selective global partner program


Huddly has launched a selective global partner program. Drawing on the experience of its commercial team, including CCO Daniel Johansson, who has a proven track record of implementing successful partner programs at Tandberg and Cisco, the Huddly Partner Program acknowledges the importance of value-added resellers in the industry.

In a new global program for value-added resellers, Huddly partners exclusively with select resellers and prohibits third-party platform sales.

“Value-added resellers are at the heart of the AV industry,” says Johansson. “They excel at building strong client relationships by delivering bespoke solutions. Our new partner program is designed to support the great work done by resellers and help them achieve their business goals. Throughout the program’s creation, we took great care to incorporate partner feedback to ensure that we provide them with the tools they need to succeed.”

Reseller enablement and support

From July 3rd, 2023, only authorized Huddly Partners will be allowed to sell and represent Huddly. The company’s decision to halt third-party platform sales is a significant move towards boosting its channel business and maximizing profitability, demonstrating its dedication to value-added reseller partners.

A powerful deal registration program

The program is selective and comprehensive, providing resellers with substantial benefits to help them increase their margins while protecting the value chain.

As Johansson notes: “Our partners’ hard work and success are integral to our own, and we want to reward their efforts. Approved Huddly Partners will enjoy the protection of our powerful deal registration program, which provides pricing benefits and promotes close alignment with Huddly for those who lead with our solutions and register projects early.”

In addition to deal registration, the program offers partners resources and support for growth. This includes access to product and marketing tools, technical support, and training programs.

Building strong partnerships

The program comprises three levels, each created to meet unique business goals. Huddly provides a range of benefits for partners who seek closer collaboration. These include funds for market development, substantial discounts, personalized support, and the opportunity to sell the Huddly Crew AI-directed multi-camera system,

Applications open now

Applications for the Huddly Partner Program are now being accepted, and Huddly has set up an online authorization process that lets resellers register their interest. To be eligible, resellers must have an agreement with an authorized Huddly distributor.



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