Sophos To Kick-Off Multi-Country Roadshow In The Middle East For Channel Partners
Sophos has announced that it is kicking off a multi-country roadshow for channel partners in the Middle East. The events will take place in Qatar, Dubai and Saudi Arabia and provide attendees with in-depth details on how Sophos’ Cyber Security as a Service (CSaaS) strategy will help partners better protect their customers against cyber threats. The Sophos roadshow will start in Qatar on March 1, 2023, and conclude in Saudi Arabia.
Over the course of the roadshow, Sophos will focus on Managed Detection and Response (MDR) capabilities, including Network Detection and Response (NDR). Sophos will also highlight and review with its Partners Sophos’ complete portfolio of cybersecurity solutions, including Sophos Intercept X for endpoint protection and the Sophos XGS firewalls for network security. Sophos will also share updates on its new partner program.
“The Middle East is a significant market for Sophos, and we plan to strengthen our channel business in the region by connecting with our regional partners face-to-face during these exciting events. Our primary goal is to walk partners through the benefits of Sophos’ Cyber Security as a Service capabilities. We will also address how Sophos and our partners can work together to further build business, through MDR lead generation and other approaches,” said Harish Chib, Vice President MEA, Sophos. “The event also serves as an ideal platform for our partners to meet top Sophos’ executives and threat experts and discuss customer issues and security needs in the face of a rapidly changing and challenging threat landscape.”
The persistent levels of cyberattacks, as evidenced by the Sophos 2023 Threat Report, plus data breaches and online surveillance that is common in the Middle East, requires organisations to closely monitor their cybersecurity posture. Some of the major cybersecurity threats facing the Middle East include phishing attacks, ransomware and distributed denial-of-service (DDoS) attacks. Governments, organisations and individuals in the region must implement proactive measures to secure their digital infrastructure and protect sensitive data.
The Sophos multi-country roadshow starts in Qatar on March 1 and ends in Saudi Arabia. It will touch-base in three cities in Saudi Arabia, beginning in Dammam on March 14, followed by Jeddah on March 16 and Riyadh on March 19.