With the new brand action tagline, Panasonic reiterates its commitment to develop future-oriented solutions that enrich people’s lives and wellbeing while pushing sustainability to the fore
Panasonic Corporation has announced its new brand action slogan, “Create Today. Enrich Tomorrow”. With the new brand motto, Panasonic underscores its commitment to provide innovative products and solutions that help people live their best lives while enriching their well-being. The new tagline also reflects the company’s relentless efforts to make progress towards a greener planet for tomorrow.
Hiroyuki Shibutani, Managing Director, Panasonic Marketing Middle East and Africa (PMMAF), said: “The introduction of the new slogan highlights our continued commitment to innovation, quality, reliability, and efficiency. Over the years, we have cultivated a rich legacy in technological innovation and we remain devoted to develop and provide high-quality products and solutions that support people in their everyday lives as well as help improve their health and well-being. We as a brand have grown and evolved together with our customers, and we can assure them that they can continue to trust and depend on us to find new ways to deliver on this commitment to create more products that suit and enrich their lifestyles and needs.”
Commenting further, Shibutani added: “Panasonic’s new motto also expresses the company’s brand purpose and its vision on how technology should enhance the future. True to our long-standing mission of contributing to the society – as established by our founder – we also reiterate on our promise to help accelerate the evolution to a green, net-zero future. We will continue to work hard and remain an icon for change and innovation by contributing to a more sustainable future not only through green operations strategy but equally important, through the development of more energy-saving products and supplying energy-saving solutions and green energy technologies to B2B/B2C customers.”
In April last year, Panasonic Corporation was set up as a new company within the Panasonic holding company structure, incorporating the business operations that produce appliances for day-to-day life. Accordingly, the new brand slogan is symbolic of Panasonic Corporation’s mission of contributing to the wellbeing of people, society, and the planet. To fulfil this business mission, for people, Panasonic aims to enhance quality of life with its high-end appliances; for society, it will provide safe and secure living infrastructure; and for the planet, it will contribute to decarbonisation and the creation of a circular economy through its environmentally friendly products and use of clean energy.
Panasonic Group aims to contribute a total of more than 300 million tons in CO2 emissions reductions by 2050, including 110 million tons from its own value chain and avoided emissions of approx. 200 million tons. Within this, Panasonic Corporation aims to reduce CO2 emissions by approximately 150 million tons by 2050, which is about half of the Group’s total target.