Home Data center Pure Storage highlights the importance of technology in driving sustainability
Pure Storage highlights the importance of technology in driving sustainability

Pure Storage highlights the importance of technology in driving sustainability


Pure Storage in partnership with Wakefield Research, has released a new report identifying the critical impact of IT on environmental sustainability and the challenges present in addressing the urgent and growing demands for IT to be accountable drivers of change.

The new report, “Drivers of Change: Pure Storage IT Sustainability Impact Survey 2022,” examines the opportunities for IT professionals to collaborate with enterprise sustainability directors to navigate reductions in the environmental footprint of their organisations.

Survey Highlights:

● Half of Sustainability Managers Are Behind on Sustainability Goals: Most sustainability managers – 78 per cent – say their company’s leadership is treating sustainability initiatives as a priority, with the majority planning to meet sustainability goals within three to seven years (56 per cent). However, only about half (51 per cent) of those surveyed say they are on track with their goals.

● Technology Plays a Critical, Growing Role in Driving Sustainability Initiatives: An overwhelming 86 per cent of sustainability programme managers agree that companies cannot reach their sustainability goals without significantly reducing their technology infrastructure energy usage. This problem will grow more dire as 81 per cent predict the impact of technology infrastructure on a company’s carbon footprint will increase in the next 12 months.

● Misalignment of IT and Sustainability Teams in Purchasing Decisions: Even as tech’s carbon footprint grows, 59 per cent of respondents say vendors’ sustainability is likely to be overlooked during the vendor selection process. This could be allayed by getting sustainability managers’ input earlier, but nearly two in three (64 per cent) say they only become involved after the technology purchasing process has already begun.

● IT Team Support of Company Sustainability Initiatives is Dire: More than any other function (i.e. finance, leadership, operations), IT was identified as not taking the necessary steps to support their company’s sustainability goals (34 per cent). Only about half (51 per cent) say their IT team is taking proper considerations about sustainability when making decisions about technology purchases.

Industry Significance:

Data centres currently account for one per cent of global electricity consumption today. The World Economic Forum estimates that digitisation generated four per cent of global greenhouse gas emissions in 2020 alone, however, if brought to scale digital technologies could reduce emissions by 20 per cent by 2050.

Data centres and digitisation play an undeniably important part in any corporate sustainability strategy. While sustainability managers are working towards meeting critical environmental goals, they can’t do so without more sustainable IT infrastructure marked by high efficiency, scalability, and simplicity.

As a result, there is a tremendous opportunity for IT professionals to help their organisations make strides in reducing their environmental footprint. By building and adopting sustainable technology infrastructure, supported by innovative, efficient, and scalable IT vendors, IT teams have the potential to make a significant and immediate impact through technology engineered to use significantly lower power, lower cooling, and far less waste.

“Responding to the climate crisis is everyone’s responsibility and for those of us in the tech sector, it’s imperative that we do what we can to mitigate the environmental impact of data infrastructure,” commented Omar Akar, Regional Vice President for Middle East & Emerging Africa at Pure Storage. “As sustainability and energy savings become increasingly critical to organisations around the globe, Pure is continuing to invest in helping customers achieve their environmental and energy reduction goals. Our all-flash technology and unique Evergreen portfolio of subscriptions allows customers to lower their power and cooling consumption, reduce their overall data centre footprint and reduce e-waste.”



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