Home News Coca-Cola ‘Piece of Magic’ leverages NFT to create memorabilia
Coca-Cola ‘Piece of Magic’ leverages NFT to create memorabilia
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Coca-Cola ‘Piece of Magic’ leverages NFT to create memorabilia

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The passion, power, and incredible talent of the best teams competing in the FIFA World Cup Qatar 2022 will be captured forever by Coca-Cola and Crypto.com in a series of NFT artworks inspired by the unique ‘heatmaps’ created by each team’s on-field attacks, tackles, and winning goals.

Developed and hosted on the Crypto.com NFT platform, digital artist GMUNK has teamed up with Coca-Cola to create a collection of 10,000 unique NFTs generated by tracking the in-game movements of players in matches.

The NFTs will be available to football fans globally after they sign-up for a Crypto.com NFT platform account. All eligible fans have to do is register on Coca-Cola’s Fanzone page and click on the NFT banner for a chance to own a Coca-Cola ‘Piece of Magic’ NFT inspired by FIFA World Cup Qatar 2022 – the newest form of memorabilia that will live forever on the blockchain.

Artist Gmunk added: “At its core, Coca-Cola ‘Piece of Magic’ uses football data as our paintbrush, defining densities, behaviors and applications of color to shape and create an immersive piece of art that embraces the spirit of football and depicts a visual story unique to each match.”

Nazli Berberoglu, FIFA World Cup General Manager at The Coca-Cola Company: “The FIFA World Cup in Qatar is about bringing magical moments to life on and off the pitch for millions of fans from the region and beyond. This incredible collaboration with GMUNK will see 10,000 stunning and unique ‘Pieces of Magic’ in the form of NFTs available for fans to own forever.

“This year’s FIFA World Cup will be the first to leverage Web3 technology” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “It’s a privilege to partner with Coca-Cola and GMUNK to memorialise these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia.”

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