Increased demand for peripherals makes Middle East a lucrative market

The PC peripherals market size is expected to grow by USD 43.42 billion at a CAGR of 8% during the forecast period, according to Technavio.

Similar winds are also blowing in the region and the increased demand for the peripherals and components makes the Middle East a lucrative market for computer hardware vendors. The Peripherals and components business in the Middle East is wide and includes multiple categories and products, creating plenty of opportunities for partners and vendors alike.

As usual, the peripherals and components market in the Middle East continues to grow with time. Since this business encompasses multiple categories and products it is in essential fitness of things to dive into the different segments to see which categories are performing strongly and which ones are losing traction.

Products vary from internal hardware components to external standalone products such as HDDs, speakers, pointing devices, printers, monitors, headsets, mouse, keyboards, etc.

Increased demand for peripherals and components makes the Middle East an excellent market for computer hardware vendors.

Joumana Karam, Head of Marketing and Product Business Unit at Acer Middle East

“This region has witnessed a steady growth prompted by consumers’ shift to a minimum of one PC per person, and we’ve seen a surge in demand to equip each PC with the required accessories. Also, the growing popularity of gaming and e-sports has given the gaming peripherals a huge boost, specifically our Nitro and Predator monitors,” says Joumana Karam, Head of Marketing and Product Business Unit at Acer Middle East.

“2021 was a very strong year for us at XFXFORCE Technology LLC and the region as well,” says Sunny Narain, Managing Director, XFXForce Technology LLC. “The demand was extremely strong, there were shortages, pricing was on an uptrend.  This went on for around a year and there been massive correction taking place since the end of Q1,” adds Sunny Narain.

For Kingston Technology, many initiatives are taking place within the MEA region, such as UAE Vision 2021 and Saudi Vision 2030 that are motivating organizations of all sizes to invest in their digital capabilities. “A report by Future Market Insights, the Middle East data storage market is expected to register a CAGR of 14.4% until 2025,” says Antoine Harb, Team Leader Middle East and North Africa at Kingston Technology.

Antoine Harb, Team Leader Middle East and North Africa at Kingston Technology

“With so many new and ambitious projects driven by an intense IT transformation, the Middle East is home to some of the most forward-looking enterprises across all industries, who are investing in technology as a business driver,” adds Antoine Harb.

Key Peripherals and Components Market Driver in the Middle East
One of the key factors driving growth in the peripherals market in the Middle East is the rise in digitalization in education institutions and organizations.

The demand of quick and easily accessible data is on the rise around the globe. “The Middle East is no exception to this development as we can see a constantly growing need for storage solutions that can cope with the huge amount of data being produced in the region,” says Antoine Harb of Kingston.

“The demand for video collaboration has gone up as a result of the hybrid work trend and rapid digitization that is driving hyper-connectivity through advanced video conferencing tools and devices. Additionally, the use of these tools and devices are being significantly driven by rising digitalization in educational institutions and organizations,” says Mohammed Azeem, B2B Leader GCC – Logitech.

Khwaja Saifuddin, Senior Sales Director, Middle East at Western Digital

With many industries accelerating their digital journeys, businesses are addressing technological developments, while adding users and expanding their ecosystems. Meanwhile, the ever-increasing flow of data has established the need for dynamic storage solutions and increased demand across the peripherals and components business. “With our product range, we were able to meet these needs and reach new heights of success and help facilitate this transformation,” says Khwaja Saifuddin, Senior Sales Director, Middle East at Western Digital.

Giving impetus to Partners’ role
For traders of computer peripherals, MEA is a very lucrative market. To meet changing buyer necessities and preferences, vendors are putting resources to have large portfolio of peripherals and computer accessories. For partners to increase their revenues, it is incumbent on them to understand the latest trends, drivers, and overall local market environment. “They should work closely with their vendors to select the best market segment for them to focus on, have an open dialogue for any issues they may be facing while also discussing solutions to those challenges,” says Joumana Karam of Acer Middle East.

“Partners should take a proactive approach to project planning and go above and beyond to fully comprehend the workplace and IT requirements of customers, taking into account developments in business needs, the competition, and the industry. A well-thought-out project plan will help you stay two to three steps ahead of your clients at all times,” says Mohammed Azeem of Logitech.

Vendors are helping partners through education and partnership. “We have a Kingston Academy, so that the Channel can learn about new technology in short bursts at a time to suit them, says Antoine Harb.

Sunny Narain, Managing Director, XFXForce Technology LLC

Sunny Narain of XFXFORCE says “We now have an Experience center located at 107, Al Ain Center, Bur Dubai.  We offer partners an opportunity to do joint promotion activities there targeting direct Gamers.”

“As a market leader, we know we have a responsibility to our partners to stay ahead of the competition and ensure access to our product range. And we do this through strategic collaborations, innovations and actively listening to our partners,” says Khwaja Saifuddin of Western Digital.

“We work diligently with our partners to create deeper integrations.  Our co-selling strategy includes in-depth Logitech training programs, marketing and sales enablement tools to help partners grow. Support for testing and certification are easily available to all our partners through our self-service partner portal,” says Mohammed Azeem of Logitech.

Future Forward
Governments throughout the Middle East have been launching incentives to drive digital transformation forward. Generally, the current digital programs of middle eastern countries are supported by technologies such as robotics, the Internet of Things, artificial intelligence and the cloud, which again are all reliant on dependable data center solutions to support their excessive workloads. “Not surprisingly, COVID-19 has been a huge accelerator in the push for digital transformation worldwide and within Middle Eastern industries such as online education, online healthcare, and online shopping” adds Antoine Harb.

Mohammed Azeem, B2B Leader GCC – Logitech

Mohammed Azeem of Logitech says, “Digitization and hyper-connectivity will continue to drive the usage of video collaboration solutions and devices.  Organisationsare adopting hybrid style work models and trends such as explore experience, Metaverse, automation, online classes, medical video consultants will continue to fuel the need for virtual meeting experiences.”

Khwaja Saifuddin says “We only expect a strong growth of this market in the coming months. With remote working, learning and a growing gaming industry, the demand for peripherals, components and storage solutions have been on the rise for users who want to develop better systems at home.”