Mig Cardamone, Sales Director, Sennheiser Middle East, talks to Channel Post MEA about their participation in GITEX 2022 and highlights the next gen wireless digital family of microphones to be showcased at the event.
How would you define your organisation and what prompted you to participate at this year’s GITEX?
We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. Building the future of audio and bringing remarkable sound experiences to our customers – this is what the Sennheiser brand has represented for more than 75 years. Our professional audio solutions such as microphones, meeting solutions, streaming technologies and monitoring systems leverage state-of-the-art technology and that is why we are participating in this year’s GITEX show.
What products or solutions will be the highlight for you this year at the show?
We are showcasing our next Generation of Evolution Wireless Digital Family of Microphones. They offer audio solutions for businesses and the education sector.
How important is channel for you and how do you enable channel partners to work with you?
Our products can be sourced only through our channel partners. They are very important in every aspect of our Marketing and Sales process. Our participation in all shows such as Gitex is from the stand of our channel partner Venuetech
Which geographies are you targeting to penetrate with participation at this year’s show?
Our target markets are in the GCC, Saudi Arabia and Qatar as well as our home for ME – UAE. The demand for audio solutions from the education sector makes centers of education such as Egypt and Jordan interesting for us.
What is the key message that you would like to pass on to your existing / prospective partners attending GITEX?
Whether on campus or navigating the challenges of both in-person and hybrid meetings in a corporate meeting environment, Sennheiser provides a wide variety of solutions for superior sound.
What does your company hope to achieve at the end of the show?
We want visitors to know that Sennheiser has an optimum solution for their offices, classrooms, campuses, and/or conference centers. Innovative technology for superior sound.
Where can we find you at GITEX? (booth no and hall no)
You can find us in Hall 3, Booth H3-C1 , Venuetech stand