Ghassan Abou Rjeily, Regional Channel Sales Manager – META, Riverbed highlights various state-of-art solutions being demonstrated at GITEX 2022.
How would you define your organisation and what prompted you to participate at this year’s GITEX?
Earlier this year, Riverbed launched its new brand identity, including the introduction of Alluvio by Riverbed (for Unified Observability), reflecting the evolution of our company and technology, and strong market momentum. Riverbed today helps the world’s largest organizations empower the digital experience and drive performance.
In celebration of the 20-year anniversary of our company, as well as the launch of our new brand identity and our Alluvio Unified Observability portfolio, we intend to make this one of our largest ever participations at GITEX. So, in addition to having our own stand, we will maintain a presence at the stands of each of our three regional distributors, as well as having a kiosk at the stand of our valued partner, Microsoft.
What products or solutions will be the highlight for you this year at the show?
We will showcase two industry leading product lines – Alluvio by Riverbed, our Unified Observability portfolio and Riverbed Acceleration.
GITEX will also offer regional IT stakeholders a first look at our newly launched cloud-native, SaaS-delivered Unified Observability service, Alluvio IQ. This service leverages full-fidelity network performance and end-user experience data across every transaction in the digital enterprise and applies AI and machine learning to contextually correlate data streams and alerts to identify the most business-impacting events. In doing so, it enables IT organizations to “shift left,” empowering all staff to do the job of more experienced IT experts, freeing-up senior IT staff to focus on strategic business initiatives.
How important is channel for you and how do you enable channel partners to work with you?
At Riverbed, we’re putting a lot of effort into ensuring that our partners are fully capable of listening to their customer and proposing the right solutions for them. To do this, we’re not only arming them with theoretical information. Rather, we’re trying to provide them with real world scenarios, that demonstrate how our solutions empower customers to see everything that’s happening on the network – from the moment a transaction is initiated at a customer’s endpoint, to the time it reaches the cloud. This approach will serve to position our partners as consultants to customers, and allow them to not just make a sale, but gain a foothold as a long-term technology advisor.
Our portfolio today offers our channel partners a great opportunity to get closer to their customer and to become more profitable as well. We excited to see many of our traditional partners embark on this exciting journey towards observability with us – it’s a massive opportunity and we are keen for them to share in our success.
What is the key message that you would like to pass on to your existing / prospective partners attending GITEX?
This year, our participation at GITEX will center around the theme “Illuminate, Accelerate and Empower Every Digital Experience”. Visitors to our stand will have the opportunity to learn how Riverbed is evolving all parts of its Alluvio Unified Observability and Acceleration portfolios to address the needs of today’s hybrid organizations, helping to deliver seamless digital experiences and enterprise performance.
What does your company hope to achieve at the end of the show?
We have set clear objectives for our presence at GITEX. These include evangelizing attendees on the rapidly growing Unified Observability segment which is set to be a US$19billion market, and how Riverbed’s industry leading solution is complimented by our established Riverbed Acceleration portfolio.
We will be unveiling the regional findings of a research study that we commissioned on Unified Observability that was conducted by market leading research firm IDC. The survey revealed that a unified view of digital infrastructure is essential for IT teams that must improve the digital customer experience while boosting overall organizational productivity. This research also highlights that IT teams at organizations of all sizes are overwhelmed, short-staffed and require more advanced tools that deliver intelligence and actionable insights to help them troubleshoot issues in real-time.
Where can we find you at GITEX? (booth no and hall no)
You can find us at Concourse 2, Stand 26
