The distributors and technology enterprises are all set to make Gitex Technology Week 2022 a huge success. GITEX 22 will be held at the Dubai World Trade Center from October 10th to 14th, 2022 wherein they will present their complete range of products and solutions.
GITEX serves as a meeting place for retailers, distributors, buyers, and experts from the industry, showcasing the latest products and innovations and identifying future opportunities. As before, this year GITEX Global, to be held at the Dubai World Trade Center from October 10 to 14, will give technology resellers the opportunity to talk and develop relationships with vendors, distributors and other resellers.
Visitors to this 42nd edition of the world’s largest Technology Exhibition can learn from expert speakers, innovators, international leaders, and policymakers as they discuss and debate new ideas from mission critical cloud, cybersecurity, Blockchain, quantum computing, the metaverse and IoT to breakthroughs in Ai, Web 3.0, Fintech, and sustainability.
This tech event shall host 1,000 expert speakers, 4,000+ companies and 100,000+ attendees from 170 countries. With thousands of VARs, Resellers, System Integrators and Channel suppliers expected to descend on the Dubai World Trade Center, GITEX 22 is a must attend event.
“Despite more and more high profile Events happening across the GCC and wider Middle East Region – and in particular in the Kingdom of Saudi Arabia – , GITEX is still the “Must Attend Event” for anyone involved in the Technology Business,” says Mario M. Veljovic, General Manager, VAD Technologies.
The acceleration of digital transformation and the opportunities this presents to technology service providers and their customers in the backdrop of pandemic is now a fact. Today digital transformation is the buzzword among the ICT community which always likes to meet up in person to exchange ideas, build relationships, and find out about developments in the industry. This event will give technology resellers and MSPs the opportunity to develop relationships with suppliers from across the ICT spectrum, including distributors, vendors, channel partners and other resellers.
Cybersecurity taking center stage
The GITEX 22 will showcase the latest technologies in cybersecurity that help industry professionals discover how to make their companies more secure. Cybersecurity landscape is undergoing sea changes and end users are clamoring for more complex solutions. Cybersecurity is a key theme expected to run throughout the event. Naturally enough, thousands of Security VARs and Resellers are expected to join the event.
Like other years GITEX 22 will again be a premier conference for cybersecurity. “GITEX is the largest technology show in the Middle East. Traditionally, information security remains one of the key areas of focus during the technology week,” says Olesya Pavlova, VP of Marketing, CyberKnight Technologies, a cybersecurity focused value-added-distributor (VAD), headquartered in Dubai.
“As a trusted cybersecurity advisor to enterprises and government organizations in the region, being present at the show is essential for us as well as our participating vendors, who, collectively, we will be supporting with one of the largest stand footprints at the event. We are looking forward to meeting with our strategic customers and partners at the show next month,” says Olesya Pavlova.
“Gitex is an important event for us at AmiViz as we would be showcasing several complimentary technologies within cybersecurity space that helps mitigate cybersecurity threats and solve many of the cybersecurity problems for our customers of all sizes,” says Shahnawaz Sheikh, Vice President – Business Strategy at AmiViz, an enterprise B2B marketplace in the Middle East region.
Opportunities for Channel Partners
As far as channel partners for the distributors are concerned the distributors continuously strive to bring new revenue opportunities by introducing them to new technology partnerships and enabling them to be independent. “Many of our partners from across multiple countries viz., UAE, Saudi, Qatar, Oman, Kuwait, Bahrain, Egypt and Jordan would be here to meet us in person and discuss the existing business and new partnerships,” says Shahnawaz Sheikh.
Channel partners can expect new stream of business opportunities by partnering with some newer technologies. “We would also be presenting the business value of AmiViz Platform that helps them deliver more with less investment as AmiViz has invested upfront to introduce many business tools that partners can benefit to accelerate their growth strategy by simply collaborating with us,” says Shahnawaz Sheikh of AmiViz.
Olesya Pavlova of CyberKnight says: “As we continue our commitment to enable strategic partners to achieve greater differentiation and profitability, during the technology week we aim to conduct multiple meetings, deep dive and demo sessions for our channel partners to showcase the latest editions to the CyberKnight’s portfolio.”
Vendors to showcase their products
Many technology providers will be present at AmiViz booth during the GITEX to showcase the latest in cybersecurity to customers and channel partners. “This year we have very diverse and complimentary areas within Cybersecurity that we are showcasing, some of the participating vendors include BlackBerry, Menlo Security, Algosec, LogRhythm, Tenable, ZeroFox, CipherTrace by Mastercard, Galaxkey, YesWeHack, Intel471, Evren, Jumio, Onapsis, Check Point and Swimlane,” says Shahnawaz Sheikh.
VAD Technologies hopes to receive tremendous response from the partners. For Mario M. Veljovic, GITEX is a timely opportunity to meet up with channel partners and explore new business opportunities and see the business continue to grow year on year.”
VAD Technologies has more than 25 technology vendors in its product and solutions portfolio. “All of them will participate with us, as our Stand is dedicated entirely to meet with our Channel Partners. Since last year we moved away from displaying products and solutions, and rather ensured that our vendor and channel partners can meet with us in a relaxed atmosphere. We will create again a sanctuary in the middle of a very busy and noisy exhibition fair,” says Mario M. Veljovic.