HP unveiled a number of new partner benefits at its annual partner roadshow, HP Amplify Executive Forum. The new updates are aimed at driving greater partner collaboration, training opportunities and community engagement.
In addition to enhancements to its Amplify Data Insights program, the company announced the global expansion of its award-winning Amplify Impact partner sustainability program and introduced a new partner training and engagement platform, HP Curiocity.
Each of today’s program announcements build on the strength of the company’s global HP Amplify Partner Program, a first-of-its kind channel partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences. Built on a single, integrated structure, HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve.
“HP’s success relies heavily on the strength of our channel partners. Over the past year alone, our partners helped drive more than $6 billion dollars in revenue growth,” said Kobi Elbaz, General Manager of HP’s Global Channel Organization. “Today’s news reflects our continued commitment to the channel and ongoing investment in ensuring we deliver the insights, training, connection and engagement our partners need to better serve customers and drive growth.”
Launched nearly one year ago, HP Amplify Data Insights gives partners immediate access to a rich set of data analytics each aimed at influencing the customer buying journey. HP continues to collaborate closely with partners to sharpen their digital skills by equipping them with valuable research throughout the purchasing experience.
Acting on partner feedback, HP has expanded its customer-level insights available through the use of advanced analytics – resulting in customer-ready, targeted opportunities for partners to immediately act upon. New automated tools are designed to integrate directly with partner sales systems, thus simplifying the way data is collected and delivered to participating partners to convert insights more easily into sales-drive actions. Each of these enhancements is designed to create a partner sales force that can be more targeted and effective in winning business.
HP developed a new platform offering enhanced training, community engagement and rewards – all in a single program. Inspired by the open world concept and rewards system of renowned games, HP Curiocity will roll out via a phased approach starting later this year, providing partner sales representatives with access to this unique, collaborative community.
Platform highlights include:
- HP University Virtual Campus – a one-stop shop for soft skills, product, and solutions training
- HP Community – centralized platform to connect 1:1 or participate in community discussions
- Rewards and recognition opportunities including promotions and contests
Partners can learn more about HP Curiocity on the HP Partner Portal.
