InMobi today announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in Southeast Asia, Middle East, Turkey and Africa. InMobi will offer marketers an integrated solution to power their campaigns built on the search and native display capabilities of Microsoft Advertising and mobile ad tech capability of InMobi’s advertising platforms.
Microsoft Advertising’s EMEA and LATAM Vice President Mark Richardson said, “Microsoft Advertising are thrilled that InMobi will further expand their representation of our full suite of advertising offerings to strategic and enterprise clients in the Middle East, Turkey and Africa as part of our continuation to expand our sales and marketing efforts into this region.”
As part of the expansion, Rohit Dosi, General Manager, Microsoft Advertising business at InMobi, will take up additional responsibilities for growing the Microsoft Advertising business across Southeast Asia, Middle East, Turkey and African markets and leading the global relationship with Microsoft.
“The extended partnership between Microsoft Advertising and InMobi will enable marketers to deliver a unified brand experience to customers by bringing together the best of search and native display platforms across both organizations,” said Rohit Dosi. “We are positioned uniquely to bring Microsoft Advertising to marketers in Southeast Asia, Middle East, and Africa through our deep appreciation of marketers’ needs, a keen understanding of the markets, and a customer-obsessed team.”
InMobi will be responsible for the sales, account management, marketing, finance, collection, and billing for Microsoft Advertising customers, managed by InMobi, in India, SEA, Turkey and MEA from now onwards. The direct billing with InMobi is intended to enable a seamless and hassle-free experience to advertisers, from InMobi, as they leverage its services.
