Honeywell launches its new Catalyst Partner Program in the META region

Honeywell has announced the launch of its new Catalyst Partner Program (CPP), a customer-centric global framework to better support the growth and success of its system integrator, distributor and original equipment manufacturer (OEM) partners in the Middle East, Turkey and Africa. The new global program for Honeywell Building Technologies streamlines previous channel partner program experiences across the company’s Fire, Security, Electrical Products and Building Management Systems (BMS) businesses to help improve end customer standard of care and create greater efficiencies through a new digital platform.

Designed to improve customer experience touchpoints and better meet end customers’ needs, the CPP leverages best practices from the previous programs and helps drive business growth for channel partners, while aligning on shared strategic goals. The new program includes a new digital Partner Relationship Management (PRM) platform that offers partners a digital resource to manage their portfolio as well as track their progress, incentives and benefits.

“The Catalyst Partner Program is the next step in our customer-centric journey to better support our regional channel partners’ needs in a transparent, consistent and accessible way,” said Sultan Chatila, Chief Commercial Officer, Honeywell Building Technologies, Middle East, Turkey and Africa. “The new program and PRM dashboard offer our partners a more integrated approach to growing their businesses, gain product knowledge, and provide better customer service.”

The CPP features a tiered approach to support participants’ achievements and recognizes the performance of channel partners based on capability, strategic alignment and purchasing history. The tiered levels of rewards and recognitions increase based on sales volumes, business results, customer service, product training and engagement. Program benefits such as account service levels, preferred pricing and marketing support correlates with the partner’s program tier.

The launch of the CPP furthers Honeywell Building Technologies’ efforts to make it easier for channel partners and customers to work with the organization. It is supported by, an e-commerce platform that provides customers with direct product purchasing access and the My Honeywell Buildings University (MyHBU) education portal which provides channel partners and customers with more than 350 instructor-led courses and on-demand content about Honeywell Fire, Security, Electrical Products and BMS products. The platforms offer customized, easy-to-use experiences and help customers remain current with product and critical industry certifications they need to respond to business.