Ettiene van der Watt, Regional Director – Middle East & Africa at Axis, explains the importance of partnership to drive growth and talks about Axis Technology Integration partner program.
Can you highlight the importance of the partnership between Axis and Milestone Systems outlining the impact of the collaboration?
Milestone is one of our key partners and we have a longstanding integration relationship that spans back to the late 1990’s The Axis-Milestone partnership is revered by many as one of the strongest in enterprise solutions and we are constantly evolving our solutions to better support our channel and end customers.
What is Axis Technology Integration partner program?
The Axis Technology Integration Partner program provides tools and knowledge to easily plan, build and release software and hardware solutions with Axis integration to benefit the partners and their customers.
The TIP program helps members expand their abilities and reach by becoming a partner in the technology integration partner program. It provides exclusive access to world class tools, business and technical support. The program is specifically designed to enhance the development of bringing the best combination of products to the market, all with a focus on quality and reliability.
Some of the distinct benefits are:
- Access to exclusive tools and beta software: Get access to tools for product testing and commercialization, including product information and betas to stay ahead.
- High-quality helpdesk and prioritized support: Axis supports you through integration challenges along with recommendations and development information.
- Symbiotic marketing and business opportunities: Take advantage of business support and networking opportunities to expand your commercial offering.
How different is the Axis Technology Integration partner program from before?
The Axis TIP Program is the result of combining two individual programs – Application Development Program (ADP) and Technology Partner Program (TPP). This decision was taken to more closely align the collaboration with technology partners with and help drive strategic focus areas together with our partners.
How does the new partner program benefit the channel partners in the Middle East?
The program will include benefits that are offered today for ADP members, for example development tools, technology documentations and the equipment loans and discounts. We will invest in development and improvements of the current benefits and also aim to add new support to the partners. Primarily the TIP program will create more opportunities for the ecosystem to innovate and co-create.
Elaborate the significance of channels for your overall growth strategy?
The Axis business model is centered on working with our channel in partnership to grow our business as well as innovate together. Through collaboration, we define and shape new opportunities on the market. Our partner network invites you into an entire ecosystem of shared expertise on a global scale, no matter where you are in the world. With access to a range of specialist knowledge and training, we solve customer challenges and seize opportunities previously out of reach. We know that we’re stronger together and by joining efforts, we innovate within this unique system of competencies.
