GELLIFY set to boost innovation of the healthcare industry

GELLIFY Middle East is all set to boost innovation in the healthcare industry as it announced the launch of Digital Healthcare Practice Headquarters in UAE and unveiled Blockchain, Data Interoperability, and new AI Technologies during Arab Health 2022 week.

With this launch, GELLIFY aims at becoming a healthcare system integrator that builds platforms and applications integrating solutions to support the digital transformation of the healthcare ecosystem. The company will now offer healthcare providers a variety of technology services that can give them a competitive advantage, as well as accelerate and sustain their transformation journey to the future of healthcare ecosystems through open innovation and digital services. The company has also committed funds of USD 50 mn for investing in Middle East startups, and Healthcare and Wellness Startups will be invested at high priority.

Apart from investing in Workfam, the employee engagement SaaS platform that supports mental health and wellbeing of the workforce, GELLIFY leadership decided to invest in start-ups able to detect a high occurrence probability of some diseases, just using face or voice scanning, elaborated by sophisticated AI algorithms.

GELLIFY comprises of three business units, one for companies where the digital transformation of small businesses and large corporations or governments happens, another for startups offering comprehensive services beyond mentorship; and the third for investors, which provides Investment advisory and the management of a GELLIFY Investment Fund on selected innovative B2B Tech Start-ups.

Disclosing the unique layers of its business model, Massimo Cannizzo, CEO, and co-founder of GELLIFY Middle East, said, “Our concept is quite unique in the environment of innovation because while it’s an accelerator for startups it also serves as a fund for venture capitalists. In addition to this, it also provides an innovation consultancy arm specifically for corporate entities. The firm’s expertise and professional guidance allow companies to focus on their strengths – build strategies and capabilities to take full advantage of advanced technologies such as artificial intelligence, IoT, blockchain, cyber security, etc. We help healthcare service providers to create end-to-end customer experience journey through digital healthcare platforms, telemedicine solutions, healthcare mobile apps, personal health and wellness assistants, and health-monitoring by integrating data collected with selected wearable solutions.”

To face the challenges presented by COVID-19, GELLIFY offered healthcare providers and business leaders a crisis response series, called Black Swan – weekly online events where key industry leaders discussed the industry challenges and disruptions while finding solutions to eliminate such downfalls, as well as provide guidance and support. Digital Intrapreneurs Fast Track (DIFT) program is another such innovative tool helping companies identify innovative ideas within their own organization and bring products and services to market within eight weeks instead of several months. GELLIFY has also built a community called EXPLORE that connects entrepreneurs, innovators, and professionals on any digital device.

GELLIFY is now investing in the emerging technology which is moving towards becoming more accessible, preventative, lower in cost, efficient, high in quality, less invasive, and deeply personalized driven by Blockchain and data interoperability.