Home GITEX Infor to have dedicated zones for various industries at GITEX
Infor to have dedicated zones for various industries at GITEX

Infor to have dedicated zones for various industries at GITEX


Amel Gardner, VP and GM, Middle East & Africa, Infor elaborates to Channel Post MEA on their plans to showcase industry-specific solutions at GITEX 2021. 

What does your company do and why is it important for you to be exhibiting at GITEX 2021?
Infor is a global leader in business cloud software specialized by industry and a strategic technology partner for more than 65,000 organizations worldwide. We provide our customers with complete industry suites in the cloud and efficiently deploy enterprise software that helps our customers automate and simplify complex systems, scale up rapidly, but the user experience first, and leverage data science – all with technology that integrates easily into existing systems.

We deliver mission-critical enterprise applications designed to provide customers with a sustainable operational advantage. We provide this for each of our target industries (industrial manufacturing, distribution, healthcare, food & beverage, and automotive) providing industry-specific solutions for each.

It’s important for us to exhibit at GITEX to showcase our industry-specific cloud solutions, engage with the market, and help organizations understand the importance of implementing a nuanced, tailored approach to their cloud migration and digital transformation.

What products or solutions will you be exhibiting throughout the weeklong technology show?
We will demonstrate Infor solutions including industry-specific CloudSuites for manufacturing and distribution, asset-intensive industries, and healthcare, with specialists available to discuss each of these solutions. We will showcase our enterprise applications and ERP engines that are at the heart of our solutions. We have several ERPs, each designed for the specific industries we mentioned. These highly robust solutions manage financial and operational tasks, streamlining processes, eliminating redundancies, and providing end-to-end visibility.

In particular, we will demonstrate the power of Infor’s cloud solutions including Infor M3, a cloud-based manufacturing and distribution ERP system for process and distribution industries; Infor LN, an on-premises and in-the-cloud solution for discrete manufacturers to gain the visibility they need to quickly respond to customer, supplier, and regulatory needs; and Infor WMS, a best-of-breed, Tier-1 warehouse management system designed to streamline warehouse operations through advanced inventory management, labour management, 3PL billing and invoicing, 3D visualization, embedded analytics, and more.

Infor’s dedicated Value Engineering team will also be available to demonstrate how every organization’s most critical business drivers should be aligned with a sound technological strategy. Infor’s Value Engineering team, which is dedicated to maximizing Infor investments, helps to identify, quantify, and realize the true business value that our products deliver.

We’ll be also showcasing our Enterprise Asset Management solution, designed to digitize maintenance with built-in industry-specific capabilities for manufacturing, transportation, public sector, healthcare, and more.

Infor has invested approximately $5 billion in product design and development to deliver industry-specific CloudSuites. Our mission-critical enterprise applications are designed to deliver more value and less risk, with more sustainable operational advantages. We are a trusted partner for the long haul that customers rely on to help overcome market disruptions and achieve business-wide digital transformation.

Our stand will feature dedicated zones to demonstrate the power of our solutions to help organizations across various industries including manufacturing, logistics, healthcare, and asset-intensive industries, transform their operations. Moreover, we will host a series of interesting 30-minute workshops throughout the five days of GITEX, covering a variety of topics such as:

  • Realizing your Digital Potential – a proven approach
  • Modern Warehouse Management
  • People & Technology Working Together
  • Maintenance 4.0 – Managing asset that matters
  • Creating a Patient-Centric Approach with Infor Healthcare

What channel-specific initiatives will you be outlining during GITEX?
Channel partners play a key role in strengthening Infor’s ability to reach customers and execute digital transformation projects across the region. Many of these partners have a long-standing relationship with Infor, along with a deep understanding of their geographical market, and expertise in planning and executing transformative projects in specific verticals such as industrial manufacturing, supply chain management, and healthcare.

Earlier this year, Infor appointed Mohamed Taha as senior director of channels & alliances in the Middle East, Turkey, and Africa. Taha, who will meet with existing and potential partners at GITEX, has more than 25 years of experience of leading channel sales in the region, giving him in-depth experience in channel management, business development, and direct sales, along with comprehensive experience in management and advisory of strategic activities for large organizations across the Middle East.

Mohamed will be available at GITEX to discuss the Infor Partner Network (IPN), a global ecosystem of people, services, and systems designed to provide partners with world-class solutions to sell, and the highest quality of training, support and enablement in the industry. Our goal is to organize a skilled team of partners, committed to growing with Infor, expanding their businesses and staying ahead of the market, while providing customers with innovative technology suites that are beautiful, functional, and easy to use.

Our ongoing commitment to our partners is to continue improving the partner program by focusing on the feedback they have given.

At our very foundation, our program tenet is not to flood the market with partners simply to maximize geographical coverage, but rather to organize a skilled team of partners who are committed to growing with Infor, who are keen to provide customers with industry-specific solutions and support critical micro-vertical processes.

What special engagements or events are you planning to network and entertain with?
As mentioned before, we will be showcasing our latest innovations in enterprise software and our industry-specific cloud technologies. We’ll also have exciting demos and sessions, and a whole team of Infor executives and experts will be available to meet with our booth’ visitors.

We are also planning a special Executive Gala dinner for our regional customers and partners, where we will share our company vision and strategy for next year while reflecting on, and celebrating, our 2021 successes through customer excellence awards.

What does your company hope to achieve at the end of the show?
By the end of the show, we hope to strengthen existing partnerships, win new business, and demonstrate to the market that Infor is the leader in enterprise cloud software by industry, with a growing presence in the Middle East and a unique ability to help organizations on their digital transformation journey.

Where can we find you at GITEX? 
You can find us at stand# H7-E50 in Hall 7.



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