AppGallery, Huawei’s official app distribution platform has recently launched a cobranded social media campaign with two of its partners: OSN and Smiles.
The joint consumer campaign aims to broadenawareness of the AppGallery among users and highlighting its fast-growing app range. One year on from revealing Huawei’s plans to expand its mobile ecosystem during the Mobile World Congress in 2020, the platform increased the number of its apps and now includes more than 120,000 applications across 18 categories and counts 530 million monthly active users globally in more than 170 countries.
Mr Lu Geng, Vice President at Huawei Middle East and Africa, Global Partnerships & Eco-Development said: “Being at the heart of Huawei’s ecosystem, AppGallery is in a constant growing mode. The latest joint campaign with OSN and Smiles shows Huawei’s commitment to supporting its partners throughout diverse areas, including promotional campaigns. We are delighted of the success of this campaign and happy to share its mutual benefit with both partners”.
This partnership places OSN and Smiles onto one of the top three global app marketplaces in the world and allows them to benefit from a large customer base. Huawei users can download OSN app and watch, from the convenience of their mobile devices, a wide variety of streaming video content. They can also enjoy an additional food delivery service and order food with the Smiles app, from the comfort of their homes.
Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “We are delighted to announce Smile’s new partnership with Huawei through our presence on their official app distribution platform AppGallery. We, at Etisalat, always strive to explore innovative avenues to offer quality service to a larger audience. This partnership boosts awareness and helps drive growth of the Smiles Lifestyle app and its recently launched food delivery service.”
The joint campaign, promoted by Huawei across social media channels, has seen notable results. Both partners, OSN and Smiles have gained major exposure throughout the campaign since the first weeks of the launch. The campaign has generated more than 10 million impressions throughout the month of May and has reached 2.4 million users in total. The co-branded videos has been very popular among users with high engagement across all social media platforms. Both partners have seen a considerable increase of their user acquisitions with an average increase of 12% during the period of the campaign.
