Cloud-based delivery for UC is the way forward

Renjan George, Managing Director, DVCOM Technology explains that how the cloud-based delivery of unified communications and solutions are reshaping the way organisations manage their networks

Renjan George, Managing Director, DVCOM Technology

The cloud-based hosted PBX market has been experiencing steady and considerable growth during the past five years. The recent outbreak of the COVID-19 virus brought along with it fresh and flourishing demands for hosted PBX services in order to support the new, widespread work from home culture that was forced upon the working class by the pandemic.

Considering the fact that remote working might just be here to stay and may even become the new norm after the pandemic, UC providers are invested in making full-featured cloud PBX solutions part of their portfolio in order to aptly adapt to the changing needs, not only for now but also for the post-pandemic period that the market will soon see. The rapidly increasing adoption of the Bring Your Own Device (BYOD) trend and other virtual collaboration solutions is quickly driving the adoption of UCaaS solutions more and more.

BYOD has emerged as a significant trend in this pandemic, leading to the latest era of flexibility and network accessibility for numerous organisations’ remote employees. The resultant effect of this is that it actually makes the workplace much more productive and cost-efficient in a lot of cases.

Most organisations worldwide already have or have started to develop a digital transformation strategy as their key area of focus as part of their 2021 agenda. Vendors are continually building seamless IP-based communication for clients across processes like video, voice, chat, and file-sharing to drive better customer engagement. Therefore, it comes as no surprise at all that more and more businesses are planning their migration to the cloud phone system.

According to market research and trend analysis, the global cloud PBX market is expected to grow at a CAGR of 23.5% over the forecast period ranging from 2018-2024. The most significant factors driving this growth rate can be attributed to the greater flexibility such solutions brings to business communications and their ability to keep employees connected anywhere and anytime with high system availability and minimum downtime.

Further, the extreme ease of adopting cloud-based technologies has exponentially boosted the adoption of video conferencing solutions in the business world. This, in turn, is now increasingly driving the adoption of cloud services for various organisational requirements.

However, it is essential to note that voice/video over the cloud is a latency and packet loss sensitive real-time service. We must understand that the Internet is designed for resiliency, not for performance, wherein Internet routing metrics are designed to avoid “down” networks. This is where an SD-WAN solution ostensibly comes to the rescue. SD-WAN vendors use numbererous techniques, like dynamic path steering and tuning TCP windowing, to prioritise VoIP and other real-time protocols.

These classic SD-WAN benefits definitely help address some UCaaS performance and quality issues. The application of SD-WAN technology combined with UCAAS and communication companies building these performance enhancements into their existing platforms can provide even better services and experiences to their solutions. Moreover, all of this can happen while making the technology a whole lot less complicated and considerably more accessible.

Whether your organisation is looking to modernise an ageing communications structure; enhance collaborative ability across a broad number of geographical locations; or simply make better use of the bandwidth it currently pays too much for, cloud-based delivery for UC unified communication is the way forward for the far-thinking CEOs and senior management personnel.