Alteryx today revealed insights from a newly commissioned Forrester study, which underscores the convergence of analytics, data science and process automation as critical to enabling substantial business benefits. The Forrester study, Data and Analytics: The Key to Driving the Business During Challenging Times, also highlights this converged approach as a key indicator of an organization’s ability to thrive in a strong economy and remain resilient in times of volatility.
As governments and businesses across the Middle East remain focused on accelerating transformational outcomes through data analytics and automation, initiatives such as the UAE’s Smart Data Strategy and Saudi Arabia’s hosting of the Global AI Summit illustrate a clear commitment to unlocking the potential of data to drive economic growth.
The report emphasizes the importance and urgency of upskilling workforces to achieve successful digital transformation. Organizations struggle to apply data and analytics to decision making, unless they have self-service solutions that include an option for employees to self-onboard. Specifically, 61% of respondents cite that to improve their data and analytics programs, both analytics practitioners and business users must have access to self-service solutions. Other key findings include:
• 65% of organizations currently have initiatives to encourage collaboration between data science teams, analytics teams and the business. A converged, integrated data analytics platform is a key enabler to ensuring these initiatives are successful.
• 62% of companies are working to automate business processes by embedding analytic processes into business functions. There is widespread acknowledgement of the need to infuse data into the entire organizational ecosystem and to automate analytic processes by building well-integrated, outcome-first analytics initiatives.
• 45% of organizations already take an outcome-first approach by starting with business users’ goals and analyzing data to meet the business case priorities. This is largely influenced by an organization’s ability to work with one data analytics platform versus siloed point solutions.
The “Data and Analytics: The Key to Driving the Business During Challenging Times” report is based on a comprehensive survey of 250 organizations and analytics decision-makers in those organizations across North America, Latin America, Asia and Europe.