Citrix has announced the appointment of Amir Sohrabi as Area Vice President, Emerging Markets. With over two decades of experience in sales management, business development, strategic planning and marketing,
Amir will drive the acceleration to cloud of customer environments in the region enabling both business continuity and digital transformation to new work models, including remote working. He reports directly to Sherif Seddik, Senior Vice President and Managing Director Citrix EMEA, and will be based in Dubai.
“It is an exciting time to join Citrix,” says Sohrabi. “Citrix delivers people-centric solutions that power a better way to work and enables customers and partners to transform their business in an era where work is increasingly digital and virtual. To be productive, we all need a seamless and secure user experience across different devices and platforms. I am looking forward to helping Citrix customers across Emerging Markets build and implement innovative cloud and digital strategies.”
Before joining Citrix, Amir most recently served as both COO and Head of Digital Transformation for Central and Eastern Europe and Middle East & Africa regions at SAS. In this and former roles at the company, he was responsible for the development and implementation of the strategy, engaging with key clients across all industries to support their digital transformation journey and develop this business. Prior to that Amir was MENA Head of Analytics & Insight at SAP, responsible for expanding SAP’s business analytics portfolio across Middle East and North Africa.
