Short-form mobile video platform, TikTok, is seeing phenomenal growth across the GCC, with the app ranking among the top downloads in regional Apple and Google Play Stores despite the controversy around the Chinese-owned platform in the United States and elsewhere.
Latest figures from our clients, analytics and technology consultancy Anavizio, which has been tracking TikTok’s growth in the GCC throughout this year, shows the new influencers on the platform are enjoying phenomenal fan growth, with a number of top content creators from Saudi Arabia and the United Arab Emirates increasing their fanbase by a million or more between February and August.
