VMware launches VMware Partner Connect

VMware has launched VMware Partner Connect, the new, dramatically simplified and flexible program designed to enable partners to do business with VMware in a way that aligns to their business models. VMware Partner Connect empowers partners with flexibility to meet customers’ needs, making VMware technologies and services opportunities more accessible.

Ossama Eldeeb, Director, Partner Organization, Middle East, Turkey and North Africa METNA at VMWare

Partners now have an enhanced experience that delivers simplicity, choice and innovation, and recognizes and rewards partners based on the value they bring to customers.

VMware Partner Connect now offers three tiers: Partner, Advanced Partner, and Principal Partner. Hundreds of partners have been designated Principal Partners at today’s launch. These partners can help customers identify and implement ideal VMware solutions, as evidenced by the achievement of Master Services Competencies across different strategic IT priorities. These Principal Partners also earn comprehensive rewards including deployment and consumption incentives and prioritization for collaborative business planning and co-selling opportunities with VMware.

“The value of Partner Connect is universal yet it can bring particular benefits to the EMEA region, which is fragmented in its technology maturity, consumption and adoption levels,” said Ossama Eldeeb
Director, Partner Organization, Middle East, Turkey and North Africa METNA. “This is a great opportunity for our partners in the region to propel their own businesses forward, as well as our customers. Partners can deliver a new consistency of experience, making it simple for customers to consume technology as and how they wish, all via one digital foundation, and embrace innovative new applications and services.”

VMware partners can now find support, resources and education at https://www.vmware.com/go/partner-connect. Enhancements include:
Incentives and Development Funds portal, which provides enhanced dashboards and improved visibility for partners to track their activity with VMware,
New VMware Learning Zone, which provides a wide variety of content, including the ability to customize learnings plans based on individual partner preferences.

Partner Connect will continue to evolve based on industry changes, changes in customer buying behaviours, and to support emerging partner business models. In the months ahead, VMware plans to integrate partner programs from new VMware products, including VeloCloud and recently acquired VMware businesses VMware Carbon Black and Pivotal.