Extreme Networks successfully kicked-off its inaugural Extreme Cloud NOW roadshow in the Middle East, with the first event held in Dubai. The debut event focused on helping end-customers and channel partners unlock the potential of cloud technologies by giving attendees direct access to Extreme’s new product innovations, solution demos, top EMEA and META executives, and its sales strategy.
As one of the key areas of digital transformation investment in the Middle East, the roadshow event was firmly focused on discussing the potential of cloud technologies. Through a series of presentations by Extreme’s top systems engineers, attendees were given insights into how the vendor’s solutions, such as ExtremeCloud IQ, leverage machine learning and artificial intelligence to provide enterprises with insights, as well as complete visibility, control, and automation of their entire network.
Having recently launched its new Extreme Retail Select platform, the company also showcased this powerful solution, demonstrating its ability to remove the cost and complexity associated with selecting, buying, building, deploying, and managing network services at retail locations. The live demos highlighted how the solution enables customers to automate new store setups, maximize operational efficiencies, and deliver consistent services and experiences at scale.
With a large number of channel partners in attendance, Extreme used the inaugural ExtremeCloud NOW event as an opportunity to highlight its commitment to its partners and outline its channel strategy for the year ahead. This includes a move away from a centralized global channel approach, towards a more local, personal, and direct approach via the regional channel managers. Furthermore, Extreme’s META channel strategy is built around incentivizing partners to integrate cloud-based solutions into their portfolio. The company emphasized its belief that managed services offer channel partners the greatest potential for growth and expressed its intention to launch its Managed Services Program in the region later this year.
The next leg of the ExtremeCloud NOW roadshow will take place in Saudi Arabia with the company set to soon announce details of the event in Riyadh.
