Customer experience to drive multi-billion dollar IT market in Kuwait

In line with Kuwait Vision 2035’s goals of diversified economic growth, Kuwait’s organizations are investing in real-time analytics software to transform citizen and customer experiences. As a result, Kuwait’s IT market is set to grow by 20 percent to KWD 556 million (USD 1.8 billion) by 2021, according to a recent report by Fitch Solutions

Andy Froemmel new managing director of Kuwait for SAP

The company has recently appointed Andy Froemmel as the new managing director of Kuwait. And, Mohamed Helmy will take on the role of Head of Cloud Business for Middle East North and he will be based out of Kuwait.

“Kuwait Vision 2035 and the booming IT market show that organizations are embracing digital transformation and real-time analytics to make services faster, easier, and more effective,” said Froemmel. “As Kuwait Vision 2035 advances, we are especially transforming the government and public sector, banking and finance, and oil and gas.”

Across the region, SAP is seeing strong CIO and channel partner interest solutions running on its S/4HANA real-time business suite, C/4HANA customer experience suite, and HANA in-memory platform.

“By advancing our Middle East North leadership, SAP is supporting digital transformation in Kuwait and the region,” said Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East North. “Andy Froemmel and Mohamed Helmy have the proven leadership experience, the knowledge of digital business innovation, and the relationships with C-suite executives and channel partners to drive long-term growth.”